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Earlier this year, Google released news of an update that is set to change the way businesses focus on their digital marketing. This new update will take user experience into more consideration by highlighting search results that perform better when it comes to page experience on their website.

Google’s new update is set to launch in May 2021. In order to prepare for this, it is suggested that businesses start using platforms such as Google Analytics and Google Search Engine Console. By doing this, businesses will be able to gauge an idea as to how they perform online.

What is Page Experience

So, what is Page Experience? According to Google, page experience is made up of a lot of key elements. This includes the loading speed of a website, mobile optimisation, HTTPS and various other webpage features.

Loading Speed

Having a fast-loading speed has, and always will be one of the most important factors when it comes to a high-ranking website. If your page can load quickly then more users will be likely to choose your website over other search engine results. This will help with user experience as well as your business’ overall online performance.

Mobile Optimisation

As more and more online users rely on phones to access digital content, it is crucial to be mobile-friendly when it comes to creating a website for your business. Optimising your platform for mobile and tablet users can help to expand your audience and will also produce a more convenient website for your customers. Updating your online business so that it is usable for all devices will show Google and online users that you are trustworthy and reliable.

Runs on HTTPS

HTTPS is widely used online as it is more reliable and secure for users to communicate across different networks. By having a Hypertext Transfer Protocol Secure website, users will see you as a reputable brand.

Clear Features on a Webpage

Images, Videos and more. There are many features that can have an effect on the overall performance of a website. Because of this, it is especially important to focus on limiting what content you input onto a webpage. Reliable information that is easy to read, images that aren’t too cluttered, and videos that don’t affect the loading speed are just a few examples of essential features that will help the growth of any webpage! It is important to create content that is both eye-catching and entertaining, whilst also fulfilling the needs of great user experience.

Google factors in these elements to help determine the level of page experience on a website. Known as Core Web Vitals, it is especially important to incorporate these features, set by Google, if you are looking to expand your online business. Not only will this help companies across the world, but users will also benefit by seeing which results are more reliable based on what they have searched for.

Read more about Google online, recent digital updates or view our page experience articles on our website today.

UX, also known as user experience, is commonly associated with the understanding of user needs, as well as the importance of creating a great online experience for customers. But what is the value of UX in digital marketing?

The Value of UX

Creating a great user experience (UX) for your target audience is essential in all types of digital marketing and is a great method to help attract and convert users into consumers. From visual design and usability, to search and content strategy, UX is made up of a lot of components in order for businesses to succeed a full user experience for their audience.

Presentation

Creating a well-organised and readable website is important when it comes to producing a great user experience for your audience. Having a cluttered page with lots of images or text can be quite off-putting and could result in lower customer conversions! From headers and bullet points to short paragraphs, it is crucial to include a variety of elements in order to help create a more clean and easier navigating website.

Relevance

It is important to focus on creating both reliable and relevant content for you target audience as this can generate higher online rankings for your website. Keyword research is also a crucial element as it helps to create a better understanding as to what your customers are looking for. By incorporating keyword phrases into your writing, you can be sure to provide a better user experience all-round. However, make sure to keep your content unique as this can help you stand out from other competitors!

When looking to better the user experience for your website, it is important to have an SEO friendly platform. If SEO is not optimised for search engines, then potential customers may struggle to find your website.

Speed

Having a faster loading page is one of the most important features that most search engines and users look for on a website. Overcrowding a page with images, graphics and video content can severely damage the speed of any site so it is important to limit these features. It has been proven that if a user is waiting for longer than a few seconds for a page to load, then they will quite often look elsewhere. Because of this, businesses should focus on creating a webpage with minimal video and image elements.

Mobile-Friendly

65% of digital media time is recorded on a mobile device. Because of this, most businesses are expected to optimise their website to suit mobile and tablet users. If you provide access to your website for multiple devices, this will help to expand your target audience and generate a better user experience.

Having a platform that is both attractive and navigational will help to increase online performance, ranking and revenue. Because of this, UX should be one of the first things to prioritise when it comes to digital marketing and building a business online.

Read more of our User Experience/ UX blogs online today.