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This year especially, we have seen a rise in AI based products like chat bots. More than ever, this computer program has helped a variety of businesses with their client queries. But, like all technology, with a load of pros, come some cons.

Instant

Chat bots can provide customers with instant responses to a range of questions. This can improve the rate of customer satisfaction for businesses which will, in turn, help the overall performance of websites online.

It is said that at least 80% of customer questions are successfully answered by chat bots. Despite this however, chat bots are still limited to answering only what they have been programmed to know. Because of this, chat bots may struggle to respond to more in-depth questions. That is where live chat has an advantage. As real people have access to a lot more information, live chat may be more reliable for customers that are expecting answers from more difficult questions.

Independent

From a business’ perspective, chat bots can help to save time and money as no human supervision is required when it comes to engaging with customers. This means that businesses will have more time to prioritise other elements of user experience, giving them better opportunities to improve their online performance and ranking.

Personal

Chat bots can gain access to client profiles. Because of this, chat bots have the ability to not only answer questions, but can create a more personal experience for the customer. This is a huge benefit when it comes to creating a better user experience however, chat bots are still unable to gage emotions like real people. This can pose as a limitation as businesses using live chat can respond more appropriately towards a customers’ specific behavioural responses.

Accessible

Unlike live chat options, chat bots are 24/7. This means that they have the ability to answer questions even out of opening hours! As well as this, the response time from a chat bot is almost always immediate. This is extremely important when it comes to meeting the needs of customers as well as creating better client satisfaction.

Chat bots are the future when it comes to reaching client satisfaction and a great user experience. With a few updates, we will be sure to see a growth in this computer program as it becomes a dominant feature on all business websites!

Why not read blogs about AI/ Artificial intelligence next? Alternatively, discover more information on chat bots.

UX, also known as user experience, is commonly associated with the understanding of user needs, as well as the importance of creating a great online experience for customers. But what is the value of UX in digital marketing?

The Value of UX

Creating a great user experience (UX) for your target audience is essential in all types of digital marketing and is a great method to help attract and convert users into consumers. From visual design and usability, to search and content strategy, UX is made up of a lot of components in order for businesses to succeed a full user experience for their audience.

Presentation

Creating a well-organised and readable website is important when it comes to producing a great user experience for your audience. Having a cluttered page with lots of images or text can be quite off-putting and could result in lower customer conversions! From headers and bullet points to short paragraphs, it is crucial to include a variety of elements in order to help create a more clean and easier navigating website.

Relevance

It is important to focus on creating both reliable and relevant content for you target audience as this can generate higher online rankings for your website. Keyword research is also a crucial element as it helps to create a better understanding as to what your customers are looking for. By incorporating keyword phrases into your writing, you can be sure to provide a better user experience all-round. However, make sure to keep your content unique as this can help you stand out from other competitors!

When looking to better the user experience for your website, it is important to have an SEO friendly platform. If SEO is not optimised for search engines, then potential customers may struggle to find your website.

Speed

Having a faster loading page is one of the most important features that most search engines and users look for on a website. Overcrowding a page with images, graphics and video content can severely damage the speed of any site so it is important to limit these features. It has been proven that if a user is waiting for longer than a few seconds for a page to load, then they will quite often look elsewhere. Because of this, businesses should focus on creating a webpage with minimal video and image elements.

Mobile-Friendly

65% of digital media time is recorded on a mobile device. Because of this, most businesses are expected to optimise their website to suit mobile and tablet users. If you provide access to your website for multiple devices, this will help to expand your target audience and generate a better user experience.

Having a platform that is both attractive and navigational will help to increase online performance, ranking and revenue. Because of this, UX should be one of the first things to prioritise when it comes to digital marketing and building a business online.

Read more of our User Experience/ UX blogs online today.