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Earlier this year, Google released news of an update that is set to change the way businesses focus on their digital marketing. This new update will take user experience into more consideration by highlighting search results that perform better when it comes to page experience on their website.

Google’s new update is set to launch in May 2021. In order to prepare for this, it is suggested that businesses start using platforms such as Google Analytics and Google Search Engine Console. By doing this, businesses will be able to gauge an idea as to how they perform online.

What is Page Experience

So, what is Page Experience? According to Google, page experience is made up of a lot of key elements. This includes the loading speed of a website, mobile optimisation, HTTPS and various other webpage features.

Loading Speed

Having a fast-loading speed has, and always will be one of the most important factors when it comes to a high-ranking website. If your page can load quickly then more users will be likely to choose your website over other search engine results. This will help with user experience as well as your business’ overall online performance.

Mobile Optimisation

As more and more online users rely on phones to access digital content, it is crucial to be mobile-friendly when it comes to creating a website for your business. Optimising your platform for mobile and tablet users can help to expand your audience and will also produce a more convenient website for your customers. Updating your online business so that it is usable for all devices will show Google and online users that you are trustworthy and reliable.

Runs on HTTPS

HTTPS is widely used online as it is more reliable and secure for users to communicate across different networks. By having a Hypertext Transfer Protocol Secure website, users will see you as a reputable brand.

Clear Features on a Webpage

Images, Videos and more. There are many features that can have an effect on the overall performance of a website. Because of this, it is especially important to focus on limiting what content you input onto a webpage. Reliable information that is easy to read, images that aren’t too cluttered, and videos that don’t affect the loading speed are just a few examples of essential features that will help the growth of any webpage! It is important to create content that is both eye-catching and entertaining, whilst also fulfilling the needs of great user experience.

Google factors in these elements to help determine the level of page experience on a website. Known as Core Web Vitals, it is especially important to incorporate these features, set by Google, if you are looking to expand your online business. Not only will this help companies across the world, but users will also benefit by seeing which results are more reliable based on what they have searched for.

Read more about Google online, recent digital updates or view our page experience articles on our website today.

It’s finally here-LinkedIn stories! After being trialled and tested throughout this year, LinkedIn have finally released their very own stories segment on mobile devices. Amongst being a great opportunity for businesses to expand their content on mobile platforms, this new update comes with a huge range of benefits for all LinkedIn users.

Following in the footsteps of its competitors like Instagram and Facebook, LinkedIn stories has enabled businesses and other users to share images and short video content. Continue reading as we take a look at the major benefits of this fresh new feature!

What is Included?

As well as image and video sharing, LinkedIn stories also includes additional features such as text, profile mentions and question boxes. This new aspect of LinkedIn is the perfect way for users to engage with followers and help to improve the traffic to their business.

Similar to Instagram and Facebook, LinkedIn stories only last for 24 hours so it is important to create engaging content that will keep your followers involved with your brand!

How Can You Use It?

From Q&As and livestreams to product deals and competitions, stories are a great way to showcase the most important features of your business.
By using this platform to communicate and answer questions, you will be able to build a more trusting relationship with your following which will help you gain a higher online ranking for your business.

On other social media sites such as Instagram, stories are mainly used to quickly capture real-time moments. This helps to create a more personal and relaxed approach to the professional community.

Read some more of our LinkedIn articles and updates on the latest digital trends online today!