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Social media has made a huge impact on businesses more than ever this year. This has led to a huge increase in online marketing. Because of this, it is important for businesses to focus on expanding their brand through social media platforms. But what are the benefits of using this marketing strategy?

Brand Awareness

Around the world today, there are more than 3 billion active users on social media. 54% of these users rely on social platforms to research products. By advertising online, you will see a huge increase in customer engagement as it is said that people encounter over 5,000 branding campaigns a day! Whether you wish to target local or international customers, social media has helped many businesses when it comes to the growth of their brand awareness.

Personalise

By using social media platforms such as Facebook, LinkedIn and Instagram, businesses have the ability to create a more personal display of their brand whilst also interacting closely with customers.

By targeting those who have shown an interest in your products, you can help to build long-term relationships with your audience. This will also generate more reviews and shares to your company profile which will in turn, add credibility to your brand.

Multiple Platforms

When choosing the right social media platform for your brand, it is important to test multiple social media sites to see where your business performs best. Using at least 3 sites is a great way to generate a bigger audience and can also help to convert a higher rate of traffic to your website.

As well as this, you will also be able to keep track of your competitors, making sure you are aware of when other businesses are releasing new products and offers. This will give you an opportunity to share your own ideas and help generate more customer engagement.

Around 73% of businesses say that social media has positively impacted their online performance. Not only is this a great way to expand your audience and communicate with new and existing customers, but social media advertising is also an extremely cost-effective way of promoting your business!

As a business online, it is important to expand your audience as much as possible. Creating content on a range of mobile and computer platforms can help you see a growth in performance and potential sales for your business!
With over 800 million active users’ worldwide, TikTok has become a popular stage for businesses to display their marketing potential to a wider audience.

What is TikTok?

TikTok is a social media app that gives users the opportunity to post short videos online. From lip-syncing and comedy to lifestyle tips, this platform is great for anyone to showcase their talents.

Tiktok was first released by a Chinese tech company known as Bytedance in 2017. Targeting a younger audience at first, Tiktok has now become known worldwide and has been downloaded by around 1 billion users! With over 17 billion average views per month, it is clear that TikTok is the perfect platform for businesses to grow.

Marketing on TikTok

66% of the world’s population use mobile devices to access the internet. As TikTok is a mobile app, targeting mobile users and creating content on this platform is a great way to help the growth of your business.

Video content makes up for over 63% of mobile traffic. This data, as proven by TikTok’s popularity, helps to give us an insight into the future of digital marketing. Whether you decide to campaign or create a profile on this platform, TikTok generates a range of opportunities for businesses to share their company online.

With its fun and relaxed style, TikTok is a great platform for businesses to interact more personally with new and existing customers. Joining trends and implementing your own style can help with generating a more trustworthy relationship whilst expanding your business across all media channels.

TikTok showcases a broad level of creativity so no matter what profession you are in, there is guaranteed to be a place for you! If you are looking to create fresh and modern campaign ideas for 2021, join TikTok now!

When it comes to expanding your business online, it is important to reach as many users as possible. With a growing amount of marketing platforms available, creating a business account on social media is essential. As well as this, private messaging platforms such as Facebook Messenger can also help with reaching wider audiences. 

Marketing with Facebook Messenger 

Facebook Messenger is a common marketing technique that allows businesses to engage with customers on a more personal level whilst also providing immediate support and answers to frequent questions. With messaging being one of the most preferred forms of communication, you can be sure to receive a higher rate of user engagement and conversions for your business. 

By using Facebook Messenger, you can help to maintain the attention of users’ more easily by providing them with relevant information. This could include: 

By doing this, you can build a more trusting relationship between you and your clients. 

Keeping Track 

Using a messaging platform like Facebook Messenger is a great way to keep customers up-to-date with important information or appointments that they might have made with your business. Not only is this an essential platform for businesses to improve on their user engagement, but by enabling access to Facebook Messenger, you can also help customers keep track on their history with your company. 

Increased Engagement 

When it comes to posting content on your Facebook business page, there is also an option to enable the ‘Send Message’ C.T.A. Allowing yet another way for users to engage with your content can help to increase your business’ conversions on your social platforms. 

Read more of our articles on Facebook and messenger online today.

As Instagram announces its 10-year anniversary, we take a look at the new features that have recently been announced to add to the site's success. But how can they be used to improve online businesses?

Reels

Launched in early August this year, Reels is the latest trend on Instagram. With its 30 second recording ability, users are able to create fun and unique visual content for their followers.

It has been proven that short video content can help to keep audiences engaged. That is why it is important to implement Reels into your business plans. Staying involved with new features on Instagram is a great way for potential clients to see that you are current. This is guaranteed to build a more trustworthy relationship with new customers for your business.

IGTV

IGTV has been a popular video feature on Instagram since its release in the summer of 2018. This is a separate feature that allows users to create longer videos for their followers. It could be anything from a brief product summary to a documentary on a day at the office, the possibilities are endless! IGTV is a great way to create specific content that will attract your business’ target audience.

By frequently uploading videos in this format, you can form an episodic feature to your Instagram page. Reoccurring video content that relates to similar topics will excite your audience and can often keep them more engaged with your brand.

A new update to Instagram’s IGTV is the use of Artificial Intelligence to include automatic captioning to all IGTV videos. This is an improving feature as it helps to create a more user-friendly experience to Instagram users.

Instagram has always been one of the biggest platforms for businesses to visually present their brand. As video marketing continues to become a strong component to the growth of businesses, it is important for creators to showcase their creativity and bring their brand to life!

Other Key Updates

Instagram's latest update includes a wider focus on smaller businesses and creators. With a larger selection of organic advertising strategies, Instagram has brought more attention to smaller creators and helped them to improve their online performance.

Desktop users now have access to a new messaging platform. This is one of the most effective elements for businesses as it now allows them to communicate with new and existing customers on all devices. This will also help to improve user experience.

Read some more of our Instagram articles online now!

Are you a new business looking to make your mark on the digital world? Social media has impacted the marketing industry for years with its creative formats and networking opportunities. It’s the perfect platform for businesses to improve on their online performance and generate high customer ranking. LinkedIn is just one of the many social media websites that allow professionals to showcase their expertise and achievements. With over 500million active users across 200 countries, LinkedIn is a great starting stage for businesses!

What is LinkedIn?

LinkedIn is a free marketing facility, made primarily for professional companies to demonstrate and promote their knowledge and become resourceful for their clientele. Similar to Facebook, LinkedIn allows its users to connect with partnered businesses as well as new and existing customers. It is especially important for businesses to use this platform as a way to increase their online performance!

How Can LinkedIn Benefit Your Business?

With its range of benefits to offer your business, it is essential to provide a LinkedIn profile as a way to help grow your brand and network with neighbouring companies and potential clients! Creating a strong relationship with a range of recognisable businesses can form a sense of trust between you and the customer. This is a crucial element when it comes to improving your online ranking and helps to generate more user traffic for your business.

LinkedIn is considered to be highly ranked by Google and other search engines. Frequently updating your LinkedIn profile with relevant SEO strategies has the potential of appearing on results pages. This can therefore, benefit your overall brand performance.

Joining groups, partaking in discussions and answering questions is another great part of having a LinkedIn account as it allows businesses to engage with other businesses and clients. This is just as important as any other social media site but with more direct links to worldwide companies, LinkedIn is the best platform for expanding your company networks and partnerships.

Creating a company page can let you feature products, services and the history of your brand. Including an additional link to your main site can also help to generate traffic and help to improve your online ranking.
LinkedIn isn’t just a great platform for businesses to share their own content, but is a great way to target audiences by posting sales and topics that specifically benefit your clientele. This method will help to improve your site engagement and online ranking.

Incorporating a ‘recommendation’ section for your LinkedIn profile is another way to show your performance to other customers and companies. Previous clients can publish reviews from their service experience with your business which will, in turn, increase your company credibility and could also help the growth of your business online!

Read some more of our LinkedIn articles or blogs about business online today!

With over 800 million monthly active users, Instagram has been ranked one of the best platforms for businesses. Within such a successful system, comes a range of marketing techniques that help benefit new and existing businesses to promote their brand. From eye-catching imagery to live broadcasting, Instagram offers it all!

About Instagram

Owned by Facebook, Instagram is a photo and video sharing network that provides businesses with a visual platform to promote their products.
Instagram is amongst a range of competing social media programs that allow companies to engage with existing and potential clients through comment sections and private messaging services. This is a great way to generate more user traffic to, not only your Instagram profile, but your company website and other linked socials as well!

Marketing Techniques

Profile

The first thing users are going to see when they visit your Instagram account is your profile picture, bio and your nine, most recent posts. For the best possible chance of growing your business, it is vital to make the logo of your company your profile picture and have a short but informative bio. Visually appealing posts with a range of content can also help to improve your online performance. All these elements can instantly grab the attention of users and in turn, will increase the chance of potential customers!

Posting

When posting about your business online, it is important to take into account some basic techniques to improve your ranking and performance. A fundamental component of SEO has always been key wording, so it is necessary to incorporate these into your content as a way of generating more user engagement to your profile. Hashtags can also be used for this method but remember to keep it moderate!

Frequent Uploads

Promoting your brand more frequently can help to gain followers and attention to your account. You can post about up-and-coming discounts, published blogs on your website, your company team or even future events. The list goes on! But make sure not to overdose your followers with too much information! By keeping it to approximately 1.5 posts a day will help to improve your user engagement and ranking! Scheduling your posts for early morning and weekday hours can also benefit your business as it is noticed there is a higher rate of activity between these hours.

Targeted Ads

Instagram provides businesses with a paid feature as a way of promoting products, deals and websites. These are called targeted ads and can appear on any timeline. This is a great technique as users can’t differentiate these ads from regular posts and are therefore, more likely to take interest.

Location Tagging

Location tagging is another great method for businesses to target audiences from specific places. This can be good if your company has a range of sites spread across the country.

Instagram Stories

If you wish to provide your clients with more information and content, Instagram stories is where it’s at! Whether you plan to run contests, offer discounts, document a day in the office or launch a giveaway for your customers, Instagram stories is a great way to engage more personally with your audience. Creating fun and exciting content can also provide a stronger relationship with your viewers. With an added “swipe-up” feature for businesses, you can link products, websites and other socials. This method allows users to access the rest of your online content! Using this can help generate traffic to other platforms that you use.

Instagram Live

From November 2016, Instagram added a new entertaining section to their site. Used prominently by businesses and celebrities, Instagram Live is a great way to connect with customers in real time. Whether it be with a Q&A or a collaboration with a partnering company, businesses use Instagram live to engage with customers in a more relaxed and casual way. It is a great opportunity to answer questions, give more details on offers or sell your brand to potential clients!

Social media is becoming increasingly popular, making it the central hub for growing businesses! Create an account on Instagram today and use these marketing techniques to bring your brand to life!

Read some more of our Instagram articles or blogs about business online now!

As the digital world continues to expand each month, so should your business! With the most recent events of 2020 increasingly benefiting the digital industry, it is important for businesses to recognise and analyse statistics as a way to improve on their user engagement and online performance.

It has been shown that, since the Covid-19 outbreak, 15% [1] of users have took to podcast listening and 36% [1] have spent a distinctive amount of time on mobile applications. This information is important for businesses who are new to the digital world. By using podcasts and mobile applications, companies have the ability to expand their target audience. This will, in turn, help to increase user revenue and site performance. 43% [1] of online users have also spent more time on social media. Because of this, businesses have seen a higher engagement rate on their content as well as an increase in online ranking.

Social Media Statistics

Facebook

Used by more than 2.6 billion [2] people across the globe, Facebook is the top most operated social media platform. Its biggest target audience [2] are females ranging between the ages of 25 and 34 years-old.

Instagram

Instagram is used by around 1.08 billion [2] and, as of late 2019, has approximately 500 million [3] daily engagements. Similar to Facebook’s target audience, Instagram’s main user base [2] are typically females aged between 25-34 years-old. With a 23% [4] higher Ad performance rate than Facebook, Instagram takes the lead when it comes to company advertising.

Twitter

Twitter is used by a smaller, 326 million [2] people worldwide. Although this is not the most popular social media platform for businesses, Twitter is always important to target all possible routes to receive the largest audience for your website.

LinkedIn

LinkedIn is ranked to be the most trusted network for businesses and is used by more than 690 million [2] people around the world. Over 46% [7] of traffic to company websites come from LinkedIn and as it’s the largest platform for businesses, it is crucial to use this network to improve your user revenue and online performance.

The social media engagement [8] levels for all these platforms are generally recorded at its highest on Wednesdays from 9am-12pm. Businesses that publish content during this time will see an increase in ranking and customer participation.

Using Social Media to Improve Your Business

Customer Interaction

By using the latest social media strategies, businesses have the ability to interact with a range of new and existing customers. By creating a less formal, more casual environment for business and client communication, companies are able to increase customer service and feedback.

Brand Recognition

27% [2] of global users discover brands through ads on social media. By using this platform, businesses can generate a higher marketing revenue for their website. This can also help to expand your target audience. By advertising on social media, can also be a great networking method for other companies. Collaborations are a great marketing technique to branch out your company so online advertising isn’t just necessary for customers, but for similar brands as well!

Competitive Performance

More than 3.96 billion [1] people use social media and 4.57 billion [1] people use the internet every day. That’s over half the world’s population online! This means that there are a great portion of global businesses using social media and other online facilities to generate a wider performance level. It is important to analyse your competitor techniques so that you can improve your own marketing strategies to create the highest user ranking possible.

Customer Referrals

43% [2] of global users go through social media networks to research brands. Whether a friend has liked a business page, or commented on a post. This is a small yet effective way to attract more attention to your site. Generating competitions for your customers is one example that will help to increase the engagement to your brand. Users engage with this post which then creates a method of referral to other social media accounts.

Personal Brand

By showing a more casual and personal attitude to your business, can often help to increase user engagement and online ranking. Videos, imagery, office updates and blogs can allow for a more laid-back approach to marketing your business. Facebook Ads are also proven to be 75-90% [9] more effective when imagery is included in the post. As well as creating a more personal brand, this method can also greatly expand your online ranking.

Read some more of our statistics blogs.

This post includes reputable information from the following sources:

  1. https://datareportal.com/reports/digital-2020-july-global-statshot
  2. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
  3. https://www.statista.com/statistics/730315/instagram-stories-dau/
  4. https://digiday.com/marketing/state-advertising-instagram-stories-five-charts/
  5. https://news.linkedin.com/2020/april/linkedin-business-highlights-from-microsoft-s-fy20-q3-earnings
  6. https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US HYPERLINK "https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US&IR=T"& HYPERLINK "https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US&IR=T"IR=T
  7. https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin
  8. https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-ig
  9. https://www.consumeracquisition.com/100k-facebook-ads-tested-heres-works/