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From email marketing to social media advertising, there are a huge range of campaign strategies for businesses to use so their product reaches the right audience! One of the most commonly viewed forms of advertising however, is PPC.

What is PPC?

PPC, known as Pay-Per-Click, is an online advertising system. As simple as it sounds, businesses are required to pay each time a user clicks on one of their ads. The more clicks that are generated from a campaign, the higher it will rank on Google Search! This will benefit your business’ performance and customer revenue, resulting in an impressive R.O.I!

Ad Auction

Advertisers are required to use Ad auction to bid for specific phrases and terms that they wish to include in their ads. It is necessary to find the most relevant key words and match types for your business as this will help with the overall performance at targeting your audience. Each keyword ranges in price, however this is not dependant on its ranking as every company has their own unique specifications and budget!

Google Ranking

Keywords aren’t the only crucial element for PPC. Researching your audience, creating organised and understandable content and linking appropriate landing pages for your conversions are just as important to producing the best PPC campaign for your business. If everything is satisfactory to the customer, Google will recognise this by charging you less in ad auctions. Therefore, the better your PPC campaign performs, the less you will need to pay which will, in turn, result in higher profit rates for your business! It is a complex method but, when done right, can help to drastically improve the success of your brand.

Managing Your Campaign

It is important to regularly monitor the performance of your PPC ads as well as analysing competitive campaigns. By doing this, you can make any adjustments to your content that are necessary to improve your campaign. Trends and target audiences are elements that can constantly change so it is crucial to observe these in order to maintain a high-ranking position.

Read more of our advertising blogs and payperclick articles /ppc blogs online today! Alternatively, why not try our blogs about digital?

Whether you are a new or existing business with plans to expand your digital identity, the importance of choosing the right marketing service is crucial and can determine the success of your company. Whether you wish to target Facebook users, or are more successful through PPC advertising, DSM Design offers a wide range of marketing strategies that will help benefit your business! With our main focus starting with the growth of your online profile, we have curated a handy guide that will help you choose the best marketing service for your goals and business objectives.

Pay-Per-Click (PPC)

What is it?

Pay-Per-Click, otherwise known as PPC, is an advertising technique used to drive traffic to websites. It is, quite literally, a pay per click service that allows businesses to bid certain amounts for their ads, which will then appear on online servers. Each time a potential customer selects this ad, the business is charged the chosen bidding amount. This helps to generate traffic to a website, therefore increasing the rate of performance. Search engines are known to be one of the most recognisable and easiest platforms for online advertising but other sites such as social media and blogs have the ability to use pay-per-click as well.

What We Offer

At DSM Design, we can offer our clients a range of Pay-Per-Click services. An example such as location targeting can help with connecting local audiences to your business and is also proven to improve your ad relevance. When you contact our team about your business, we will suggest the most appropriate techniques for your campaign. Some of which may include:

Read some of our PPC/payperclick blogs online today.

Search Engine Optimisation (SEO)

What is it?

Similar to PPC, Search Engine Optimisation (SEO) is also used to generate traffic to a website. However, on both mobile and desktop, SEO is proven to have 20x more traffic opportunity than PPC! From content to images, this service integrates keywords and links as a way for businesses to rank higher in search engine results. It is important to land on the first page as this can maximise the number of visitors to a website. Keywords are not only essential through off site optimisation, but on site too. DSM Design offer both of these facilities. Onsite optimisation is the method of curating website content and navigation that is easy for search engines and users to identify. It is important to know the key elements that improve website ranking, one of which is compressing images. Visual content is pleasing for customers and is a great way to increase views on a site page. However, too much of this can slow down a webpage and as speed is a major factor for Google ranking, compressing images becomes an important method of onsite SEO!

Find out more information about finding the right seo services.

What We Offer

If you’re looking for SEO services, we offer a variety that will greatly improve your business. These include:


Email provides such a huge platform for the marketing industry and with its vast facilities, this service allows companies to communicate and advertise with new and existing clients. Not only is it a great way to organise business projects and customer engagement, but additionally creates a more personal and direct approach to online advertising.

What We Offer

At DSM Design, we provide an array of options for our customers, such as:

Social Media

Social media is the most current provider of online business to client communication. It is also one of the biggest online advertising platforms in the world. As well as web design, DSM offer account management and other advertising techniques through Facebook, Instagram and LinkedIn.

Facebook & Instagram Marketing

Social media sites like Facebook and Instagram are accessible for all members of the public, making it beneficial for businesses to target a range of customers by creating personal profiles or company pages to advertise their business. We can provide you with secure services that suit your company’s needs, including:

LinkedIn Marketing

For a more professional approach to advertising, LinkedIn can help you connect with other businesses as well as potential customers. We offer facilities such as:

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