When it comes to businesses making their mark online, it can quite often be a challenge. The digital industry is becoming a vast space for new and small businesses. There are, however, a range of marketing tactics that can be used for ranking improvements. One of the most current methods is incorporating photography into company websites. Since Instagram’s launch in 2010, using images as a way of expressing a brand or identity has become increasingly important.
We’ve all heard of the saying “An image speaks a thousand words”. This couldn’t be more accurate in the marketing world. Using photography on your website and social media platforms can help to represent your brand, which plays an important role by impacting your business’ online identity. Having a visually attractive website can increase user engagement which will in turn, create a higher revenue for your business!
By ensuring that you use images that are relevant to each of your pages and the aesthetic of your business, photography can create an easy and more understanding experience for customers. However, it is important to avoid cluttering images as this is proven to increase the loading time for your site. Site speed is a key factor for Google Ranking and SEO. Therefore, optimising an image file size is crucial to improving a business’ website.
Avoiding complicated or low-quality images can also increase user engagement as quite often, clients look for clarity in images. This can be seen as more professional and as a result, potential customers are more likely to trust your services.
Incorporating images of your staff is a great way to create a more personal and trustworthy approach for your customers. Clients love putting a face to the people they engage with so by doing this, can help with your online ranking and is likely to generate more customers.
Whether it be an animated, illustrated or realistic image of yourself, using any type of photography can help to bring character to your website, which helps to express the unique personality of your company.
It is crucial to always incorporate alt text into your images as this can provide users with a detailed description if it isn’t loading correctly. If a user requires assistive technologies such as a screen reader, alt text will provide information about the image. By integrating this method into your website and allowing access to all users, you will generate a wider target audience!
Writing alt text for your images can make it easier for Google Image Search and other platforms to understand your files. Keeping it short but informative with the inclusion of relevant key words can also result in a higher online ranking as well as boosting more traffic to your website!
By using common image formats such as JPEG, GIF or PNG, you can allow your page to be crawled more quickly. This will result in a higher chance of appearing on the top result pages.
Adding these formats also makes it more convenient for users to save your documents if they needed to.