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When it comes to redesigning your website, there are a few important factors to ensure that the quality of your final product meets the needs of your consumers. Continue reading to find out more!

Web Redesign

Web redesign is commonly known to be the process of ‘renovating’ a website as a way of improving content, design, navigation and user experience. To understand this further, we have come up with a few tips that are crucial when it comes to creating a unique redesign for your digital platform.

Understand Your Target Audience

As much as your website is meant to showcase who you are as a company, it is also important to choose a design and layout that best suits your target audience.

In order to understand this, start by researching your competitors and finding out what they do to help improve their user experience. These tactics could make a difference to your website and may also help you gain more knowledge on the people within your market.

Upgrading the design and layout of your website so that it is both responsive and interactive for your customers will create a greater user experience. This may also help to generate a higher conversion rate and better online ranking for your company.

Develop Your Goals

It is always important to focus on creating content that will help to achieve the goals of your company. However, it should also be essential that you adhere to these goals when redesigning your website. Whether you wish to generate more sales or improve customer knowledge on your products, prioritising the overall purpose of your website should give you a better chance of achieving your long-term goals.

Your Homepage

Your homepage will almost always be the first point of engagement that you will have from your customers. Because of this, it is important to include content that briefly showcases and links to the following aspects of your business:

The layout and navigation of your homepage should also pose as a good example of what your customers can expect from your other landing pages. This will help to give a great first impression whilst also improving the chances of conversion.

Keep it Unique

When redesigning an old website, you should focus on creating new content to help with your overall site ranking. Starting afresh will also make it easier for search engines and potential customers to recognise your website. However, remember to also keep it personal to your brand as this will help your company to stand out from competitors.

Read more articles about performance online today or why not try blogs on UX\ user experience instead? Alternatively read more about the importance of re-designing a website.

Expertise. Authority. Trustworthiness. Three key components that you must follow to ensure your website receives a high level of online ranking.

What is E-A-T?

E-A-T has been included in Google’s ‘Search Quality Evaluator Guidelines’ since 2015. Each guideline is crucial for the SEO industry and is maintained regularly by the Google team to ensure the greatest benefits are highlighted for the digital community. As Google focuses heavily on these factors, it is important for businesses to adjust their website accordingly to reach the best ranking results and customer revenue. Despite being around for quite some time, the E-A-T system has recently become increasingly popular since Google’s latest algorithm update in August 2018.

Break it Down

Not only is it important to focus on the expertise, authority and trustworthiness of your website, but the updated E-A-T guidelines are seen to prioritise information on authors and their relevance to the business. Implementing a ‘meet the team’ or ‘about the author’ page onto your website can help to increase the networking of your business. Using links to the author’s Facebook, Instagram or LinkedIn profiles can also create a more personal approach to your online brand.

Expertise

Providing your customers with the correct knowledge and understanding of your business is an important factor of E-A-T. Knowing the intent of your target audience is a great method to help create clear content and website navigation to specify their needs. By including ‘rich media’ such as imagery and videos, you can provide your users with a more digestible site. Pre-planning suggestable content that your customers may be interested in will also help to increase site engagement.

If your business can deliver these key techniques, then you are just one step further to improving your Google ranking!

Authority

Growth in shares and engagement across social media and other company websites is a major factor to improving your business’ authority. Being recognised on other platforms will help to build not only your brand as a whole, but your online audience!

Trustworthiness

A clear communication platform between a business and their customers is important to help create a stronger relationship and improve trustworthiness. Allowing for customer feedback and criticism can also help when it comes to adjusting your website to further improve your online ranking.

If your website contains a secure site domain, this can show Google that you are a trustworthy platform. Because of this, you are also reassuring customers that any data issued on your site is secure and private. As well as this, it is also important to cite external sources on your webpage. This can show Google that you provide accurate and reliable information for your users.

Read some more of our SEO blogs and guidelines articles online today!