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When it comes to redesigning your website, there are a few important factors to ensure that the quality of your final product meets the needs of your consumers. Continue reading to find out more!

Web Redesign

Web redesign is commonly known to be the process of ‘renovating’ a website as a way of improving content, design, navigation and user experience. To understand this further, we have come up with a few tips that are crucial when it comes to creating a unique redesign for your digital platform.

Understand Your Target Audience

As much as your website is meant to showcase who you are as a company, it is also important to choose a design and layout that best suits your target audience.

In order to understand this, start by researching your competitors and finding out what they do to help improve their user experience. These tactics could make a difference to your website and may also help you gain more knowledge on the people within your market.

Upgrading the design and layout of your website so that it is both responsive and interactive for your customers will create a greater user experience. This may also help to generate a higher conversion rate and better online ranking for your company.

Develop Your Goals

It is always important to focus on creating content that will help to achieve the goals of your company. However, it should also be essential that you adhere to these goals when redesigning your website. Whether you wish to generate more sales or improve customer knowledge on your products, prioritising the overall purpose of your website should give you a better chance of achieving your long-term goals.

Your Homepage

Your homepage will almost always be the first point of engagement that you will have from your customers. Because of this, it is important to include content that briefly showcases and links to the following aspects of your business:

The layout and navigation of your homepage should also pose as a good example of what your customers can expect from your other landing pages. This will help to give a great first impression whilst also improving the chances of conversion.

Keep it Unique

When redesigning an old website, you should focus on creating new content to help with your overall site ranking. Starting afresh will also make it easier for search engines and potential customers to recognise your website. However, remember to also keep it personal to your brand as this will help your company to stand out from competitors.

Read more articles about performance online today or why not try blogs on UX\ user experience instead? Alternatively read more about the importance of re-designing a website.

Social media has made a huge impact on businesses more than ever this year. This has led to a huge increase in online marketing. Because of this, it is important for businesses to focus on expanding their brand through social media platforms. But what are the benefits of using this marketing strategy?

Brand Awareness

Around the world today, there are more than 3 billion active users on social media. 54% of these users rely on social platforms to research products. By advertising online, you will see a huge increase in customer engagement as it is said that people encounter over 5,000 branding campaigns a day! Whether you wish to target local or international customers, social media has helped many businesses when it comes to the growth of their brand awareness.

Personalise

By using social media platforms such as Facebook, LinkedIn and Instagram, businesses have the ability to create a more personal display of their brand whilst also interacting closely with customers.

By targeting those who have shown an interest in your products, you can help to build long-term relationships with your audience. This will also generate more reviews and shares to your company profile which will in turn, add credibility to your brand.

Multiple Platforms

When choosing the right social media platform for your brand, it is important to test multiple social media sites to see where your business performs best. Using at least 3 sites is a great way to generate a bigger audience and can also help to convert a higher rate of traffic to your website.

As well as this, you will also be able to keep track of your competitors, making sure you are aware of when other businesses are releasing new products and offers. This will give you an opportunity to share your own ideas and help generate more customer engagement.

Around 73% of businesses say that social media has positively impacted their online performance. Not only is this a great way to expand your audience and communicate with new and existing customers, but social media advertising is also an extremely cost-effective way of promoting your business!

As a business online, it is important to expand your audience as much as possible. Creating content on a range of mobile and computer platforms can help you see a growth in performance and potential sales for your business!
With over 800 million active users’ worldwide, TikTok has become a popular stage for businesses to display their marketing potential to a wider audience.

What is TikTok?

TikTok is a social media app that gives users the opportunity to post short videos online. From lip-syncing and comedy to lifestyle tips, this platform is great for anyone to showcase their talents.

Tiktok was first released by a Chinese tech company known as Bytedance in 2017. Targeting a younger audience at first, Tiktok has now become known worldwide and has been downloaded by around 1 billion users! With over 17 billion average views per month, it is clear that TikTok is the perfect platform for businesses to grow.

Marketing on TikTok

66% of the world’s population use mobile devices to access the internet. As TikTok is a mobile app, targeting mobile users and creating content on this platform is a great way to help the growth of your business.

Video content makes up for over 63% of mobile traffic. This data, as proven by TikTok’s popularity, helps to give us an insight into the future of digital marketing. Whether you decide to campaign or create a profile on this platform, TikTok generates a range of opportunities for businesses to share their company online.

With its fun and relaxed style, TikTok is a great platform for businesses to interact more personally with new and existing customers. Joining trends and implementing your own style can help with generating a more trustworthy relationship whilst expanding your business across all media channels.

TikTok showcases a broad level of creativity so no matter what profession you are in, there is guaranteed to be a place for you! If you are looking to create fresh and modern campaign ideas for 2021, join TikTok now!

Earlier this year, Google released news of an update that is set to change the way businesses focus on their digital marketing. This new update will take user experience into more consideration by highlighting search results that perform better when it comes to page experience on their website.

Google’s new update is set to launch in May 2021. In order to prepare for this, it is suggested that businesses start using platforms such as Google Analytics and Google Search Engine Console. By doing this, businesses will be able to gauge an idea as to how they perform online.

What is Page Experience

So, what is Page Experience? According to Google, page experience is made up of a lot of key elements. This includes the loading speed of a website, mobile optimisation, HTTPS and various other webpage features.

Loading Speed

Having a fast-loading speed has, and always will be one of the most important factors when it comes to a high-ranking website. If your page can load quickly then more users will be likely to choose your website over other search engine results. This will help with user experience as well as your business’ overall online performance.

Mobile Optimisation

As more and more online users rely on phones to access digital content, it is crucial to be mobile-friendly when it comes to creating a website for your business. Optimising your platform for mobile and tablet users can help to expand your audience and will also produce a more convenient website for your customers. Updating your online business so that it is usable for all devices will show Google and online users that you are trustworthy and reliable.

Runs on HTTPS

HTTPS is widely used online as it is more reliable and secure for users to communicate across different networks. By having a Hypertext Transfer Protocol Secure website, users will see you as a reputable brand.

Clear Features on a Webpage

Images, Videos and more. There are many features that can have an effect on the overall performance of a website. Because of this, it is especially important to focus on limiting what content you input onto a webpage. Reliable information that is easy to read, images that aren’t too cluttered, and videos that don’t affect the loading speed are just a few examples of essential features that will help the growth of any webpage! It is important to create content that is both eye-catching and entertaining, whilst also fulfilling the needs of great user experience.

Google factors in these elements to help determine the level of page experience on a website. Known as Core Web Vitals, it is especially important to incorporate these features, set by Google, if you are looking to expand your online business. Not only will this help companies across the world, but users will also benefit by seeing which results are more reliable based on what they have searched for.

Read more about Google online, recent digital updates or view our page experience articles on our website today.

2020 has seen a huge growth in the online world. Since the Covid-19 outbreak, businesses have been urged to adapt to the demand of online services. This has created more opportunities for all companies across the internet, but what can we expect for the year ahead? Below are a few marketing strategies that we predict will become increasingly popular in the 2021! 

Video Content 

Video content has always been an important factor to online advertising. This year especially, we have seen a growth in video applications and marketing across the internet. Videos that are quick, engaging and easy to understand are essential when it comes to improving your user experience. 

Podcasts 

There have been over 30 million podcasts available to stream since the beginning of this year! Not only are podcasts convenient to all users around the world, but they are also a great alternative to reading books. Podcasts allow users to get information wherever and whenever they wish to. This is just another example that shows the growth of online services. 

Voice Search 

From Siri to Amazon Alexa, voice search has expanded massively through the years. More than half the world’s population rely on voice search to answer their questions. It is evident that this will only grow more and more into the future.  

Text SearchesVoice Searches
Restaurants near me Where is the nearest restaurant to me right now? 
Christmas presents for boys What can I get a boy for Christmas? 
Top places near me Where is a good place to visit near me? 

As a business, it is important to change your SEO strategies to benefit voice searches as they are typically more conversational than standard text search. 

Chat Bot 

Artificial Intelligence, typically in the form of a chat bot, has also seen a rise in popularity this year. A chatbot is a 24/7 website service that can help to take care of customer queries. It is beneficial to have this element on your website as a way of giving your customers immediate responses to what they are looking for. This can generate a greater user experience which will in turn, help to maintain customer loyalty. 

Social Media 

Throughout the Covid-19 pandemic, there has been an increase in online activity. This is especially focused around social media platforms such as Facebook and Instagram. Having a good social media plan can help businesses engage more with new and existing customers. Social media is made for networking. Next year, we predict that this will be an even more important marketing element in the digital industry. 

Local 

Having a business that is known across the globe is the key to success. However, this year more and more customers have decided to keep it local and are investing more time into businesses close by. Because of this, it is important to reach out to local customers as this can help to generate more loyalty and value to your website. 

Interactive 

This next year, we will see an increase in interactive content on company websites and social pages. Some may include the following: 

This content is a great way for customers to communicate with businesses and other users. As a business, providing your audience with interactive content can help to build a stronger relationship and gain the trust of potential customers. This can also give value to your website which could help the online performance of your company. 

If all these marketing techniques are filtered into your online business, then you can be sure to see an improvement in customer ranking and website performance! 

Read more articles about the latest digital trends and what to expect in 2021 online today.

With over 800 million monthly active users, Instagram has been ranked one of the best platforms for businesses. Within such a successful system, comes a range of marketing techniques that help benefit new and existing businesses to promote their brand. From eye-catching imagery to live broadcasting, Instagram offers it all!

About Instagram

Owned by Facebook, Instagram is a photo and video sharing network that provides businesses with a visual platform to promote their products.
Instagram is amongst a range of competing social media programs that allow companies to engage with existing and potential clients through comment sections and private messaging services. This is a great way to generate more user traffic to, not only your Instagram profile, but your company website and other linked socials as well!

Marketing Techniques

Profile

The first thing users are going to see when they visit your Instagram account is your profile picture, bio and your nine, most recent posts. For the best possible chance of growing your business, it is vital to make the logo of your company your profile picture and have a short but informative bio. Visually appealing posts with a range of content can also help to improve your online performance. All these elements can instantly grab the attention of users and in turn, will increase the chance of potential customers!

Posting

When posting about your business online, it is important to take into account some basic techniques to improve your ranking and performance. A fundamental component of SEO has always been key wording, so it is necessary to incorporate these into your content as a way of generating more user engagement to your profile. Hashtags can also be used for this method but remember to keep it moderate!

Frequent Uploads

Promoting your brand more frequently can help to gain followers and attention to your account. You can post about up-and-coming discounts, published blogs on your website, your company team or even future events. The list goes on! But make sure not to overdose your followers with too much information! By keeping it to approximately 1.5 posts a day will help to improve your user engagement and ranking! Scheduling your posts for early morning and weekday hours can also benefit your business as it is noticed there is a higher rate of activity between these hours.

Targeted Ads

Instagram provides businesses with a paid feature as a way of promoting products, deals and websites. These are called targeted ads and can appear on any timeline. This is a great technique as users can’t differentiate these ads from regular posts and are therefore, more likely to take interest.

Location Tagging

Location tagging is another great method for businesses to target audiences from specific places. This can be good if your company has a range of sites spread across the country.

Instagram Stories

If you wish to provide your clients with more information and content, Instagram stories is where it’s at! Whether you plan to run contests, offer discounts, document a day in the office or launch a giveaway for your customers, Instagram stories is a great way to engage more personally with your audience. Creating fun and exciting content can also provide a stronger relationship with your viewers. With an added “swipe-up” feature for businesses, you can link products, websites and other socials. This method allows users to access the rest of your online content! Using this can help generate traffic to other platforms that you use.

Instagram Live

From November 2016, Instagram added a new entertaining section to their site. Used prominently by businesses and celebrities, Instagram Live is a great way to connect with customers in real time. Whether it be with a Q&A or a collaboration with a partnering company, businesses use Instagram live to engage with customers in a more relaxed and casual way. It is a great opportunity to answer questions, give more details on offers or sell your brand to potential clients!

Social media is becoming increasingly popular, making it the central hub for growing businesses! Create an account on Instagram today and use these marketing techniques to bring your brand to life!

Read some more of our Instagram articles or blogs about business online now!

There are approximately 3.9 billion online users accessing their email everyday [1]. This is set to increase in the coming years, which makes it one of the most important marketing channels for any business!

Communication

We all know that email is a great platform for communication, but it’s more than just that. Seen as more professional by customers, emailing is a great way to improve user loyalty for your business. It is important to maintain the engagement between you and your clients, but make sure to avoid cluttering their inbox!

You can also allow customers to give feedback by emailing them ‘service surveys’! It is valuable for businesses to consider their customer experience as a way to improve site relevance and generate more satisfied clients. This method not only adds another level of engagement to your business, but can also help to monitor the relationship these clients have with your company.

Email is yet another networking platform for businesses to contact similar brands for project opportunities. This may include partnerships, sponsors or collaborations. Providing a quality connection in the industry can allow you to branch out your target audience!

Advertising

Time and budgets are a key factor for any business and can impact the development processes and company performance. By advertising your brand through emails, you are allowing for a more cost efficient and time reducing procedure.

Email marketing also gives businesses the option to customise content that suit their customer needs. You can specify these emails by location, age or gender. 59% of clients have said that marketing through emails can influence their decision to buy from a company [2]. By targeting a certain audience, users are more likely to engage onto your site and convert into potential customers. This is proven to be a great method for increasing revenue and website traffic.

Organising

Email is one of the few platforms online that allows its users to organise tasks by folders and create contact lists. This allows businesses to keep track on customer and colleague information, which will provide more structure to your brand. For more details on Customer Relationship Management, read our blog!

As the online industry progresses it is often important to stick with the basics. Email marketing is just another strategy to enhance your business’ website performance and sales!

Read more of our email blogs online today!

This post includes reputable information from the following sources:

  1. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing HYPERLINK "https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"& HYPERLINK "https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"hubs_signup-cta=null
  2. https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing HYPERLINK "https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"& HYPERLINK "https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"hubs_signup-cta=null