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You’ve just created a new website for your business and are looking at expanding your clientele online. With the help of SEO, you will be able to enhance your website and in turn, reach a larger target audience.

Optimising for SEO

SEO, known as Search Engine Optimisation, is the practice of increasing online traffic to your website through organic search results. It is important to implement SEO as a way of increasing the performance and customer engagement of your business.

There are a range of key factors that you will need to consider when it comes to optimising for SEO.

Title Tags

Title tags are displayed on search engines results pages (SERPs) and are extremely important when it comes to SEO. Creating a title tag that both entices and presents what you are talking about is helpful to any reader and will encourage users to click onto your page.

Keeping your title tags to a specific length for your website is crucial as Google will only display the first 50-60 characters. Large and over descriptive titles may also put off users from clicking so keeping it short and sweet is a must!

Using relevant keywords within your title tag will also help search engines and users find your website. Header tags have a similar effect so it is just as important to include these into your site as well.

Meta Titles and Descriptions

Title tags are often partnered with meta descriptions that provide a more in-depth summary of a webpage. These can therefore help search engines understand what businesses are talking about.

Meta titles and descriptions are used across a range of platforms including web browsers and social networking sites. Because of this, it is important to include relevant and clear information for all types of users. Google has recommended that meta descriptions do not exceed 160 characters as this is seen to be a sufficient amount that can allow businesses to summarise what they are talking about.

Internal Links

Once you have successfully engaged users to click onto your website, it is important to link relevant pages throughout your content to entice them to look further into what you have to offer. Internal linking also gives customers the impression that you have a lot of knowledge on what they are interested in and proves that you can offer this to them.

Keywords

Including relevant keywords into your content is possibly one of the most important factors to remember when optimising your website for SEO. Using specific keywords will allow users who have searched for these terms to find your website. This helps to generate a higher click-through rate (CTR) and will further increase the ranking of your website! 

Company Information

Keeping up to date on the information about your company will also help generate further trust between you, the search engine and any potential clients. Whether this refers to your opening hours, or your company policies, keeping track of this information will improve the ranking of your website as well as the overall performance of your business.

Read some more of our SEO blogs , blogs about Google and 2021 articles, online today! On our website, you can get further information on Google page experience.

Social media has made a huge impact on businesses more than ever this year. This has led to a huge increase in online marketing. Because of this, it is important for businesses to focus on expanding their brand through social media platforms. But what are the benefits of using this marketing strategy?

Brand Awareness

Around the world today, there are more than 3 billion active users on social media. 54% of these users rely on social platforms to research products. By advertising online, you will see a huge increase in customer engagement as it is said that people encounter over 5,000 branding campaigns a day! Whether you wish to target local or international customers, social media has helped many businesses when it comes to the growth of their brand awareness.

Personalise

By using social media platforms such as Facebook, LinkedIn and Instagram, businesses have the ability to create a more personal display of their brand whilst also interacting closely with customers.

By targeting those who have shown an interest in your products, you can help to build long-term relationships with your audience. This will also generate more reviews and shares to your company profile which will in turn, add credibility to your brand.

Multiple Platforms

When choosing the right social media platform for your brand, it is important to test multiple social media sites to see where your business performs best. Using at least 3 sites is a great way to generate a bigger audience and can also help to convert a higher rate of traffic to your website.

As well as this, you will also be able to keep track of your competitors, making sure you are aware of when other businesses are releasing new products and offers. This will give you an opportunity to share your own ideas and help generate more customer engagement.

Around 73% of businesses say that social media has positively impacted their online performance. Not only is this a great way to expand your audience and communicate with new and existing customers, but social media advertising is also an extremely cost-effective way of promoting your business!

Whether you wish to target a local audience or expand your brand online, there are a range of strategies to think about. From inbound to outbound marketing, it is important to consider which is best for your business. We are here to help you decide!

Inbound Marketing

Inbound marketing allows businesses to promote their brand online. With over 4.54 billion active users online, digital marketing can help businesses reach a much wider audience! Because of this, you will have the ability to advertise to new and existing customers both locally and worldwide.

Targeting Your Audience

There are also a range of marketing strategies to use online. Some of these include:

By using these platforms, you will have the ability to personalise your brand and easily inform customers about your products. This creates a more tailored approach to marketing and can also help to build a greater relationship with your audience.

Conversion Rates

Using inbound marketing will give businesses higher conversion rates whilst also costing less than most traditional marketing programs. Because of this, you will always receive a greater return of investment when advertising online.

Outbound Marketing

Outbound marketing allows businesses to engage with customers by using more traditional strategies such as newspapers, radio advertising and billboards. Because of this, businesses have the ability to reach a more local audience. However, these platforms will always advertise to a much broader audience that may not necessarily be interested in your products.

With no way of tracking whether your customers have seen your campaign, outbound marketing may not benefit your business as much as other methods. When using inbound marketing, businesses will have access to a range of tracking programs such as Google Analytics. This allows you to analyse your website performance in real-time, giving you the opportunity to create specific content that is focused on this data.

More Physical

By advertising using traditional methods, customers will have the ability to keep hold of your advertisements for future needs. This is something that isn't as accessible through digital marketing. Customers can also share these campaigns with their friends and family which could help to increase your business performance.

Consistent

Outbound marketing channels tend to stay the same. Because of this, there is no need to keep up-to-date with campaign trends. This makes it easier for businesses to create general advertisements to use throughout the year.

Inbound marketing is slightly more advanced and requires businesses to constantly keep up-to-date with the latest trends. As online marketing is constantly evolving, creating content that is current is crucial and will help to increase customer engagement.

Expense

Typically, radio advertising and newspaper campaigns tend to be more expensive than digital marketing strategies. Not only this, but if you publish an advert and then wish to change it afterwards, you can’t just edit and upload it again, you would need to pay again to make a new one.

As a business online, it is important to expand your audience as much as possible. Creating content on a range of mobile and computer platforms can help you see a growth in performance and potential sales for your business!
With over 800 million active users’ worldwide, TikTok has become a popular stage for businesses to display their marketing potential to a wider audience.

What is TikTok?

TikTok is a social media app that gives users the opportunity to post short videos online. From lip-syncing and comedy to lifestyle tips, this platform is great for anyone to showcase their talents.

Tiktok was first released by a Chinese tech company known as Bytedance in 2017. Targeting a younger audience at first, Tiktok has now become known worldwide and has been downloaded by around 1 billion users! With over 17 billion average views per month, it is clear that TikTok is the perfect platform for businesses to grow.

Marketing on TikTok

66% of the world’s population use mobile devices to access the internet. As TikTok is a mobile app, targeting mobile users and creating content on this platform is a great way to help the growth of your business.

Video content makes up for over 63% of mobile traffic. This data, as proven by TikTok’s popularity, helps to give us an insight into the future of digital marketing. Whether you decide to campaign or create a profile on this platform, TikTok generates a range of opportunities for businesses to share their company online.

With its fun and relaxed style, TikTok is a great platform for businesses to interact more personally with new and existing customers. Joining trends and implementing your own style can help with generating a more trustworthy relationship whilst expanding your business across all media channels.

TikTok showcases a broad level of creativity so no matter what profession you are in, there is guaranteed to be a place for you! If you are looking to create fresh and modern campaign ideas for 2021, join TikTok now!

When it comes to expanding your business online, it is important to reach as many users as possible. With a growing amount of marketing platforms available, creating a business account on social media is essential. As well as this, private messaging platforms such as Facebook Messenger can also help with reaching wider audiences. 

Marketing with Facebook Messenger 

Facebook Messenger is a common marketing technique that allows businesses to engage with customers on a more personal level whilst also providing immediate support and answers to frequent questions. With messaging being one of the most preferred forms of communication, you can be sure to receive a higher rate of user engagement and conversions for your business. 

By using Facebook Messenger, you can help to maintain the attention of users’ more easily by providing them with relevant information. This could include: 

By doing this, you can build a more trusting relationship between you and your clients. 

Keeping Track 

Using a messaging platform like Facebook Messenger is a great way to keep customers up-to-date with important information or appointments that they might have made with your business. Not only is this an essential platform for businesses to improve on their user engagement, but by enabling access to Facebook Messenger, you can also help customers keep track on their history with your company. 

Increased Engagement 

When it comes to posting content on your Facebook business page, there is also an option to enable the ‘Send Message’ C.T.A. Allowing yet another way for users to engage with your content can help to increase your business’ conversions on your social platforms. 

Read more of our articles on Facebook and messenger online today.

As Instagram announces its 10-year anniversary, we take a look at the new features that have recently been announced to add to the site's success. But how can they be used to improve online businesses?

Reels

Launched in early August this year, Reels is the latest trend on Instagram. With its 30 second recording ability, users are able to create fun and unique visual content for their followers.

It has been proven that short video content can help to keep audiences engaged. That is why it is important to implement Reels into your business plans. Staying involved with new features on Instagram is a great way for potential clients to see that you are current. This is guaranteed to build a more trustworthy relationship with new customers for your business.

IGTV

IGTV has been a popular video feature on Instagram since its release in the summer of 2018. This is a separate feature that allows users to create longer videos for their followers. It could be anything from a brief product summary to a documentary on a day at the office, the possibilities are endless! IGTV is a great way to create specific content that will attract your business’ target audience.

By frequently uploading videos in this format, you can form an episodic feature to your Instagram page. Reoccurring video content that relates to similar topics will excite your audience and can often keep them more engaged with your brand.

A new update to Instagram’s IGTV is the use of Artificial Intelligence to include automatic captioning to all IGTV videos. This is an improving feature as it helps to create a more user-friendly experience to Instagram users.

Instagram has always been one of the biggest platforms for businesses to visually present their brand. As video marketing continues to become a strong component to the growth of businesses, it is important for creators to showcase their creativity and bring their brand to life!

Other Key Updates

Instagram's latest update includes a wider focus on smaller businesses and creators. With a larger selection of organic advertising strategies, Instagram has brought more attention to smaller creators and helped them to improve their online performance.

Desktop users now have access to a new messaging platform. This is one of the most effective elements for businesses as it now allows them to communicate with new and existing customers on all devices. This will also help to improve user experience.

Read some more of our Instagram articles online now!

2020 has seen a huge growth in the online world. Since the Covid-19 outbreak, businesses have been urged to adapt to the demand of online services. This has created more opportunities for all companies across the internet, but what can we expect for the year ahead? Below are a few marketing strategies that we predict will become increasingly popular in the 2021! 

Video Content 

Video content has always been an important factor to online advertising. This year especially, we have seen a growth in video applications and marketing across the internet. Videos that are quick, engaging and easy to understand are essential when it comes to improving your user experience. 

Podcasts 

There have been over 30 million podcasts available to stream since the beginning of this year! Not only are podcasts convenient to all users around the world, but they are also a great alternative to reading books. Podcasts allow users to get information wherever and whenever they wish to. This is just another example that shows the growth of online services. 

Voice Search 

From Siri to Amazon Alexa, voice search has expanded massively through the years. More than half the world’s population rely on voice search to answer their questions. It is evident that this will only grow more and more into the future.  

Text SearchesVoice Searches
Restaurants near me Where is the nearest restaurant to me right now? 
Christmas presents for boys What can I get a boy for Christmas? 
Top places near me Where is a good place to visit near me? 

As a business, it is important to change your SEO strategies to benefit voice searches as they are typically more conversational than standard text search. 

Chat Bot 

Artificial Intelligence, typically in the form of a chat bot, has also seen a rise in popularity this year. A chatbot is a 24/7 website service that can help to take care of customer queries. It is beneficial to have this element on your website as a way of giving your customers immediate responses to what they are looking for. This can generate a greater user experience which will in turn, help to maintain customer loyalty. 

Social Media 

Throughout the Covid-19 pandemic, there has been an increase in online activity. This is especially focused around social media platforms such as Facebook and Instagram. Having a good social media plan can help businesses engage more with new and existing customers. Social media is made for networking. Next year, we predict that this will be an even more important marketing element in the digital industry. 

Local 

Having a business that is known across the globe is the key to success. However, this year more and more customers have decided to keep it local and are investing more time into businesses close by. Because of this, it is important to reach out to local customers as this can help to generate more loyalty and value to your website. 

Interactive 

This next year, we will see an increase in interactive content on company websites and social pages. Some may include the following: 

This content is a great way for customers to communicate with businesses and other users. As a business, providing your audience with interactive content can help to build a stronger relationship and gain the trust of potential customers. This can also give value to your website which could help the online performance of your company. 

If all these marketing techniques are filtered into your online business, then you can be sure to see an improvement in customer ranking and website performance! 

Read more articles about the latest digital trends and what to expect in 2021 online today.

Are you a new business looking to make your mark on the digital world? Social media has impacted the marketing industry for years with its creative formats and networking opportunities. It’s the perfect platform for businesses to improve on their online performance and generate high customer ranking. LinkedIn is just one of the many social media websites that allow professionals to showcase their expertise and achievements. With over 500million active users across 200 countries, LinkedIn is a great starting stage for businesses!

What is LinkedIn?

LinkedIn is a free marketing facility, made primarily for professional companies to demonstrate and promote their knowledge and become resourceful for their clientele. Similar to Facebook, LinkedIn allows its users to connect with partnered businesses as well as new and existing customers. It is especially important for businesses to use this platform as a way to increase their online performance!

How Can LinkedIn Benefit Your Business?

With its range of benefits to offer your business, it is essential to provide a LinkedIn profile as a way to help grow your brand and network with neighbouring companies and potential clients! Creating a strong relationship with a range of recognisable businesses can form a sense of trust between you and the customer. This is a crucial element when it comes to improving your online ranking and helps to generate more user traffic for your business.

LinkedIn is considered to be highly ranked by Google and other search engines. Frequently updating your LinkedIn profile with relevant SEO strategies has the potential of appearing on results pages. This can therefore, benefit your overall brand performance.

Joining groups, partaking in discussions and answering questions is another great part of having a LinkedIn account as it allows businesses to engage with other businesses and clients. This is just as important as any other social media site but with more direct links to worldwide companies, LinkedIn is the best platform for expanding your company networks and partnerships.

Creating a company page can let you feature products, services and the history of your brand. Including an additional link to your main site can also help to generate traffic and help to improve your online ranking.
LinkedIn isn’t just a great platform for businesses to share their own content, but is a great way to target audiences by posting sales and topics that specifically benefit your clientele. This method will help to improve your site engagement and online ranking.

Incorporating a ‘recommendation’ section for your LinkedIn profile is another way to show your performance to other customers and companies. Previous clients can publish reviews from their service experience with your business which will, in turn, increase your company credibility and could also help the growth of your business online!

Read some more of our LinkedIn articles or blogs about business online today!

With over 800 million monthly active users, Instagram has been ranked one of the best platforms for businesses. Within such a successful system, comes a range of marketing techniques that help benefit new and existing businesses to promote their brand. From eye-catching imagery to live broadcasting, Instagram offers it all!

About Instagram

Owned by Facebook, Instagram is a photo and video sharing network that provides businesses with a visual platform to promote their products.
Instagram is amongst a range of competing social media programs that allow companies to engage with existing and potential clients through comment sections and private messaging services. This is a great way to generate more user traffic to, not only your Instagram profile, but your company website and other linked socials as well!

Marketing Techniques

Profile

The first thing users are going to see when they visit your Instagram account is your profile picture, bio and your nine, most recent posts. For the best possible chance of growing your business, it is vital to make the logo of your company your profile picture and have a short but informative bio. Visually appealing posts with a range of content can also help to improve your online performance. All these elements can instantly grab the attention of users and in turn, will increase the chance of potential customers!

Posting

When posting about your business online, it is important to take into account some basic techniques to improve your ranking and performance. A fundamental component of SEO has always been key wording, so it is necessary to incorporate these into your content as a way of generating more user engagement to your profile. Hashtags can also be used for this method but remember to keep it moderate!

Frequent Uploads

Promoting your brand more frequently can help to gain followers and attention to your account. You can post about up-and-coming discounts, published blogs on your website, your company team or even future events. The list goes on! But make sure not to overdose your followers with too much information! By keeping it to approximately 1.5 posts a day will help to improve your user engagement and ranking! Scheduling your posts for early morning and weekday hours can also benefit your business as it is noticed there is a higher rate of activity between these hours.

Targeted Ads

Instagram provides businesses with a paid feature as a way of promoting products, deals and websites. These are called targeted ads and can appear on any timeline. This is a great technique as users can’t differentiate these ads from regular posts and are therefore, more likely to take interest.

Location Tagging

Location tagging is another great method for businesses to target audiences from specific places. This can be good if your company has a range of sites spread across the country.

Instagram Stories

If you wish to provide your clients with more information and content, Instagram stories is where it’s at! Whether you plan to run contests, offer discounts, document a day in the office or launch a giveaway for your customers, Instagram stories is a great way to engage more personally with your audience. Creating fun and exciting content can also provide a stronger relationship with your viewers. With an added “swipe-up” feature for businesses, you can link products, websites and other socials. This method allows users to access the rest of your online content! Using this can help generate traffic to other platforms that you use.

Instagram Live

From November 2016, Instagram added a new entertaining section to their site. Used prominently by businesses and celebrities, Instagram Live is a great way to connect with customers in real time. Whether it be with a Q&A or a collaboration with a partnering company, businesses use Instagram live to engage with customers in a more relaxed and casual way. It is a great opportunity to answer questions, give more details on offers or sell your brand to potential clients!

Social media is becoming increasingly popular, making it the central hub for growing businesses! Create an account on Instagram today and use these marketing techniques to bring your brand to life!

Read some more of our Instagram articles or blogs about business online now!

It’s 2020. The most important year to focus on creating an ecommerce site for your business! The digital market has never been more popular than it is now, so jump on board and learn a bit more on how an ecommerce platform can benefit your business!

How Can It Help?

An e-commerce website is a great method to help generate higher performance and user engagement. Its vast platform can allow you to target the strongest areas and products of your business. This is something a standard in-store market often struggles to do!

Convenience

Growing your business in the real world can be quite difficult as you are often limited to local customers. By building your business online, you can expand your audience on a global scale!

We all know that online shopping is extremely convenient. Incorporating an e-commerce site to your business can help target both local and national clients. This is just another great way of engaging with new and existing customers.

Not only is it easier for clients to view all your products through a website format, but using a digital platform can also be accessed on any device. From a mobile on the go, to a computer at home, your customers will find it easier to browse and purchase your products. This will help to improve business revenue!

Save! Save! Save!

Digital advertising is an inexpensive method to sell your products and is also easier to maintain than standard marketing strategies. Using specialist tracking software, businesses are able to analyse user activity. This can help to show a realistic overview of your e-commerce performance. By using this information, you can also quickly change content and prices to highlight specific products that are performing the best. This can help to attract and target a wider audience.

Personalise

Using e-commerce is just another element that helps to bring your business to life! You can easily create a unique site that shows off your products and what you represent.

Email Marketing and PPC are great examples of e-commerce advertising. These are quick and affordable methods that help businesses reach as many customers as possible!

Read more of our blogs about digital, advertising and articles on eCommerce online today.

From email marketing to social media advertising, there are a huge range of campaign strategies for businesses to use so their product reaches the right audience! One of the most commonly viewed forms of advertising however, is PPC.

What is PPC?

PPC, known as Pay-Per-Click, is an online advertising system. As simple as it sounds, businesses are required to pay each time a user clicks on one of their ads. The more clicks that are generated from a campaign, the higher it will rank on Google Search! This will benefit your business’ performance and customer revenue, resulting in an impressive R.O.I!

Ad Auction

Advertisers are required to use Ad auction to bid for specific phrases and terms that they wish to include in their ads. It is necessary to find the most relevant key words and match types for your business as this will help with the overall performance at targeting your audience. Each keyword ranges in price, however this is not dependant on its ranking as every company has their own unique specifications and budget!

Google Ranking

Keywords aren’t the only crucial element for PPC. Researching your audience, creating organised and understandable content and linking appropriate landing pages for your conversions are just as important to producing the best PPC campaign for your business. If everything is satisfactory to the customer, Google will recognise this by charging you less in ad auctions. Therefore, the better your PPC campaign performs, the less you will need to pay which will, in turn, result in higher profit rates for your business! It is a complex method but, when done right, can help to drastically improve the success of your brand.

Managing Your Campaign

It is important to regularly monitor the performance of your PPC ads as well as analysing competitive campaigns. By doing this, you can make any adjustments to your content that are necessary to improve your campaign. Trends and target audiences are elements that can constantly change so it is crucial to observe these in order to maintain a high-ranking position.

Read more of our advertising blogs and payperclick articles /ppc blogs online today! Alternatively, why not try our blogs about digital?

Radio has always been an extremely advanced form of communication and has enabled people to broadcast information around the world since the late 19th century! More recently however, its platform has been used primarily for entertainment purposes. Amongst being one of the biggest music streaming networks, radio broadcasting also allows businesses to advertise their brand to a wider audience.

Your Clientele

Choosing the right station for your business is extremely important as this can determine what audience you reach out to. By associating your company with a specific radio station, you are allowing potential clients to engage with your product which will also help to expand your brand. This is yet another marketing technique that businesses can use to increase their target audience!

Your Voice

Radio advertising is a great method to generate a more loyal and trustworthy relationship with your clients. By matching a voice to your brand, you can connect with customers in a stronger, more personal way. This helps to improve your business identity and can in turn, generate more revenue.

By using your voice to advertise, you have the ability to completely personalise the product to suit your business identity. Emphasising phrases and incorporating a short jingle can give character to your campaign and is more likely to be remembered by station listeners.

Your Convenience

At just a click of a button, your message can be heard by hundreds! Radio advertising doesn’t involve any heavy marketing strategies and businesses don’t have to rely on shares or likes to increase the ranking of their product. This is a much easier method to expand your sales and convert listeners to potential customers!

Not everyone has the time to read articles from social media or email sites. With radio, users can listen to your advertisements on the go! This has the potential to reach just as many people as digital platforms, making it equally as important for businesses today!

Read more of our radio blogs online today!

There are approximately 3.9 billion online users accessing their email everyday [1]. This is set to increase in the coming years, which makes it one of the most important marketing channels for any business!

Communication

We all know that email is a great platform for communication, but it’s more than just that. Seen as more professional by customers, emailing is a great way to improve user loyalty for your business. It is important to maintain the engagement between you and your clients, but make sure to avoid cluttering their inbox!

You can also allow customers to give feedback by emailing them ‘service surveys’! It is valuable for businesses to consider their customer experience as a way to improve site relevance and generate more satisfied clients. This method not only adds another level of engagement to your business, but can also help to monitor the relationship these clients have with your company.

Email is yet another networking platform for businesses to contact similar brands for project opportunities. This may include partnerships, sponsors or collaborations. Providing a quality connection in the industry can allow you to branch out your target audience!

Advertising

Time and budgets are a key factor for any business and can impact the development processes and company performance. By advertising your brand through emails, you are allowing for a more cost efficient and time reducing procedure.

Email marketing also gives businesses the option to customise content that suit their customer needs. You can specify these emails by location, age or gender. 59% of clients have said that marketing through emails can influence their decision to buy from a company [2]. By targeting a certain audience, users are more likely to engage onto your site and convert into potential customers. This is proven to be a great method for increasing revenue and website traffic.

Organising

Email is one of the few platforms online that allows its users to organise tasks by folders and create contact lists. This allows businesses to keep track on customer and colleague information, which will provide more structure to your brand. For more details on Customer Relationship Management, read our blog!

As the online industry progresses it is often important to stick with the basics. Email marketing is just another strategy to enhance your business’ website performance and sales!

Read more of our email blogs online today!

This post includes reputable information from the following sources:

  1. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing HYPERLINK "https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"& HYPERLINK "https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"hubs_signup-cta=null
  2. https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing HYPERLINK "https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"& HYPERLINK "https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"hubs_signup-cta=null

When it comes to businesses making their mark online, it can quite often be a challenge. The digital industry is becoming a vast space for new and small businesses. There are, however, a range of marketing tactics that can be used for ranking improvements. One of the most current methods is incorporating photography into company websites. Since Instagram’s launch in 2010, using images as a way of expressing a brand or identity has become increasingly important.

Expanding Your Business

We’ve all heard of the saying “An image speaks a thousand words”. This couldn’t be more accurate in the marketing world. Using photography on your website and social media platforms can help to represent your brand, which plays an important role by impacting your business’ online identity. Having a visually attractive website can increase user engagement which will in turn, create a higher revenue for your business!

Quality Images for Quality Results

By ensuring that you use images that are relevant to each of your pages and the aesthetic of your business, photography can create an easy and more understanding experience for customers. However, it is important to avoid cluttering images as this is proven to increase the loading time for your site. Site speed is a key factor for Google Ranking and SEO. Therefore, optimising an image file size is crucial to improving a business’ website.
Avoiding complicated or low-quality images can also increase user engagement as quite often, clients look for clarity in images. This can be seen as more professional and as a result, potential customers are more likely to trust your services.

Keep it Personal

Incorporating images of your staff is a great way to create a more personal and trustworthy approach for your customers. Clients love putting a face to the people they engage with so by doing this, can help with your online ranking and is likely to generate more customers.
Whether it be an animated, illustrated or realistic image of yourself, using any type of photography can help to bring character to your website, which helps to express the unique personality of your company.

Alt Text

It is crucial to always incorporate alt text into your images as this can provide users with a detailed description if it isn’t loading correctly. If a user requires assistive technologies such as a screen reader, alt text will provide information about the image. By integrating this method into your website and allowing access to all users, you will generate a wider target audience!

Writing alt text for your images can make it easier for Google Image Search and other platforms to understand your files. Keeping it short but informative with the inclusion of relevant key words can also result in a higher online ranking as well as boosting more traffic to your website!

Image Formats

By using common image formats such as JPEG, GIF or PNG, you can allow your page to be crawled more quickly. This will result in a higher chance of appearing on the top result pages.
Adding these formats also makes it more convenient for users to save your documents if they needed to.

As the digital world continues to expand each month, so should your business! With the most recent events of 2020 increasingly benefiting the digital industry, it is important for businesses to recognise and analyse statistics as a way to improve on their user engagement and online performance.

It has been shown that, since the Covid-19 outbreak, 15% [1] of users have took to podcast listening and 36% [1] have spent a distinctive amount of time on mobile applications. This information is important for businesses who are new to the digital world. By using podcasts and mobile applications, companies have the ability to expand their target audience. This will, in turn, help to increase user revenue and site performance. 43% [1] of online users have also spent more time on social media. Because of this, businesses have seen a higher engagement rate on their content as well as an increase in online ranking.

Social Media Statistics

Facebook

Used by more than 2.6 billion [2] people across the globe, Facebook is the top most operated social media platform. Its biggest target audience [2] are females ranging between the ages of 25 and 34 years-old.

Instagram

Instagram is used by around 1.08 billion [2] and, as of late 2019, has approximately 500 million [3] daily engagements. Similar to Facebook’s target audience, Instagram’s main user base [2] are typically females aged between 25-34 years-old. With a 23% [4] higher Ad performance rate than Facebook, Instagram takes the lead when it comes to company advertising.

Twitter

Twitter is used by a smaller, 326 million [2] people worldwide. Although this is not the most popular social media platform for businesses, Twitter is always important to target all possible routes to receive the largest audience for your website.

LinkedIn

LinkedIn is ranked to be the most trusted network for businesses and is used by more than 690 million [2] people around the world. Over 46% [7] of traffic to company websites come from LinkedIn and as it’s the largest platform for businesses, it is crucial to use this network to improve your user revenue and online performance.

The social media engagement [8] levels for all these platforms are generally recorded at its highest on Wednesdays from 9am-12pm. Businesses that publish content during this time will see an increase in ranking and customer participation.

Using Social Media to Improve Your Business

Customer Interaction

By using the latest social media strategies, businesses have the ability to interact with a range of new and existing customers. By creating a less formal, more casual environment for business and client communication, companies are able to increase customer service and feedback.

Brand Recognition

27% [2] of global users discover brands through ads on social media. By using this platform, businesses can generate a higher marketing revenue for their website. This can also help to expand your target audience. By advertising on social media, can also be a great networking method for other companies. Collaborations are a great marketing technique to branch out your company so online advertising isn’t just necessary for customers, but for similar brands as well!

Competitive Performance

More than 3.96 billion [1] people use social media and 4.57 billion [1] people use the internet every day. That’s over half the world’s population online! This means that there are a great portion of global businesses using social media and other online facilities to generate a wider performance level. It is important to analyse your competitor techniques so that you can improve your own marketing strategies to create the highest user ranking possible.

Customer Referrals

43% [2] of global users go through social media networks to research brands. Whether a friend has liked a business page, or commented on a post. This is a small yet effective way to attract more attention to your site. Generating competitions for your customers is one example that will help to increase the engagement to your brand. Users engage with this post which then creates a method of referral to other social media accounts.

Personal Brand

By showing a more casual and personal attitude to your business, can often help to increase user engagement and online ranking. Videos, imagery, office updates and blogs can allow for a more laid-back approach to marketing your business. Facebook Ads are also proven to be 75-90% [9] more effective when imagery is included in the post. As well as creating a more personal brand, this method can also greatly expand your online ranking.

Read some more of our statistics blogs.

This post includes reputable information from the following sources:

  1. https://datareportal.com/reports/digital-2020-july-global-statshot
  2. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
  3. https://www.statista.com/statistics/730315/instagram-stories-dau/
  4. https://digiday.com/marketing/state-advertising-instagram-stories-five-charts/
  5. https://news.linkedin.com/2020/april/linkedin-business-highlights-from-microsoft-s-fy20-q3-earnings
  6. https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US HYPERLINK "https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US&IR=T"& HYPERLINK "https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US&IR=T"IR=T
  7. https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin
  8. https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-ig
  9. https://www.consumeracquisition.com/100k-facebook-ads-tested-heres-works/

Whether you are a new or existing business with plans to expand your digital identity, the importance of choosing the right marketing service is crucial and can determine the success of your company. Whether you wish to target Facebook users, or are more successful through PPC advertising, DSM Design offers a wide range of marketing strategies that will help benefit your business! With our main focus starting with the growth of your online profile, we have curated a handy guide that will help you choose the best marketing service for your goals and business objectives.

Pay-Per-Click (PPC)

What is it?

Pay-Per-Click, otherwise known as PPC, is an advertising technique used to drive traffic to websites. It is, quite literally, a pay per click service that allows businesses to bid certain amounts for their ads, which will then appear on online servers. Each time a potential customer selects this ad, the business is charged the chosen bidding amount. This helps to generate traffic to a website, therefore increasing the rate of performance. Search engines are known to be one of the most recognisable and easiest platforms for online advertising but other sites such as social media and blogs have the ability to use pay-per-click as well.

What We Offer

At DSM Design, we can offer our clients a range of Pay-Per-Click services. An example such as location targeting can help with connecting local audiences to your business and is also proven to improve your ad relevance. When you contact our team about your business, we will suggest the most appropriate techniques for your campaign. Some of which may include:

Read some of our PPC/payperclick blogs online today.

Search Engine Optimisation (SEO)

What is it?

Similar to PPC, Search Engine Optimisation (SEO) is also used to generate traffic to a website. However, on both mobile and desktop, SEO is proven to have 20x more traffic opportunity than PPC! From content to images, this service integrates keywords and links as a way for businesses to rank higher in search engine results. It is important to land on the first page as this can maximise the number of visitors to a website. Keywords are not only essential through off site optimisation, but on site too. DSM Design offer both of these facilities. Onsite optimisation is the method of curating website content and navigation that is easy for search engines and users to identify. It is important to know the key elements that improve website ranking, one of which is compressing images. Visual content is pleasing for customers and is a great way to increase views on a site page. However, too much of this can slow down a webpage and as speed is a major factor for Google ranking, compressing images becomes an important method of onsite SEO!

Find out more information about finding the right seo services.

What We Offer

If you’re looking for SEO services, we offer a variety that will greatly improve your business. These include:

Email

Email provides such a huge platform for the marketing industry and with its vast facilities, this service allows companies to communicate and advertise with new and existing clients. Not only is it a great way to organise business projects and customer engagement, but additionally creates a more personal and direct approach to online advertising.

What We Offer

At DSM Design, we provide an array of options for our customers, such as:

Social Media

Social media is the most current provider of online business to client communication. It is also one of the biggest online advertising platforms in the world. As well as web design, DSM offer account management and other advertising techniques through Facebook, Instagram and LinkedIn.

Facebook & Instagram Marketing

Social media sites like Facebook and Instagram are accessible for all members of the public, making it beneficial for businesses to target a range of customers by creating personal profiles or company pages to advertise their business. We can provide you with secure services that suit your company’s needs, including:

LinkedIn Marketing

For a more professional approach to advertising, LinkedIn can help you connect with other businesses as well as potential customers. We offer facilities such as:

Read some of our marketing blogs online now!