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As Instagram announces its 10-year anniversary, we take a look at the new features that have recently been announced to add to the site's success. But how can they be used to improve online businesses?


Launched in early August this year, Reels is the latest trend on Instagram. With its 30 second recording ability, users are able to create fun and unique visual content for their followers.

It has been proven that short video content can help to keep audiences engaged. That is why it is important to implement Reels into your business plans. Staying involved with new features on Instagram is a great way for potential clients to see that you are current. This is guaranteed to build a more trustworthy relationship with new customers for your business.


IGTV has been a popular video feature on Instagram since its release in the summer of 2018. This is a separate feature that allows users to create longer videos for their followers. It could be anything from a brief product summary to a documentary on a day at the office, the possibilities are endless! IGTV is a great way to create specific content that will attract your business’ target audience.

By frequently uploading videos in this format, you can form an episodic feature to your Instagram page. Reoccurring video content that relates to similar topics will excite your audience and can often keep them more engaged with your brand.

A new update to Instagram’s IGTV is the use of Artificial Intelligence to include automatic captioning to all IGTV videos. This is an improving feature as it helps to create a more user-friendly experience to Instagram users.

Instagram has always been one of the biggest platforms for businesses to visually present their brand. As video marketing continues to become a strong component to the growth of businesses, it is important for creators to showcase their creativity and bring their brand to life!

Other Key Updates

Instagram's latest update includes a wider focus on smaller businesses and creators. With a larger selection of organic advertising strategies, Instagram has brought more attention to smaller creators and helped them to improve their online performance.

Desktop users now have access to a new messaging platform. This is one of the most effective elements for businesses as it now allows them to communicate with new and existing customers on all devices. This will also help to improve user experience.

Read some more of our Instagram articles online now!

With over 800 million monthly active users, Instagram has been ranked one of the best platforms for businesses. Within such a successful system, comes a range of marketing techniques that help benefit new and existing businesses to promote their brand. From eye-catching imagery to live broadcasting, Instagram offers it all!

About Instagram

Owned by Facebook, Instagram is a photo and video sharing network that provides businesses with a visual platform to promote their products.
Instagram is amongst a range of competing social media programs that allow companies to engage with existing and potential clients through comment sections and private messaging services. This is a great way to generate more user traffic to, not only your Instagram profile, but your company website and other linked socials as well!

Marketing Techniques


The first thing users are going to see when they visit your Instagram account is your profile picture, bio and your nine, most recent posts. For the best possible chance of growing your business, it is vital to make the logo of your company your profile picture and have a short but informative bio. Visually appealing posts with a range of content can also help to improve your online performance. All these elements can instantly grab the attention of users and in turn, will increase the chance of potential customers!


When posting about your business online, it is important to take into account some basic techniques to improve your ranking and performance. A fundamental component of SEO has always been key wording, so it is necessary to incorporate these into your content as a way of generating more user engagement to your profile. Hashtags can also be used for this method but remember to keep it moderate!

Frequent Uploads

Promoting your brand more frequently can help to gain followers and attention to your account. You can post about up-and-coming discounts, published blogs on your website, your company team or even future events. The list goes on! But make sure not to overdose your followers with too much information! By keeping it to approximately 1.5 posts a day will help to improve your user engagement and ranking! Scheduling your posts for early morning and weekday hours can also benefit your business as it is noticed there is a higher rate of activity between these hours.

Targeted Ads

Instagram provides businesses with a paid feature as a way of promoting products, deals and websites. These are called targeted ads and can appear on any timeline. This is a great technique as users can’t differentiate these ads from regular posts and are therefore, more likely to take interest.

Location Tagging

Location tagging is another great method for businesses to target audiences from specific places. This can be good if your company has a range of sites spread across the country.

Instagram Stories

If you wish to provide your clients with more information and content, Instagram stories is where it’s at! Whether you plan to run contests, offer discounts, document a day in the office or launch a giveaway for your customers, Instagram stories is a great way to engage more personally with your audience. Creating fun and exciting content can also provide a stronger relationship with your viewers. With an added “swipe-up” feature for businesses, you can link products, websites and other socials. This method allows users to access the rest of your online content! Using this can help generate traffic to other platforms that you use.

Instagram Live

From November 2016, Instagram added a new entertaining section to their site. Used prominently by businesses and celebrities, Instagram Live is a great way to connect with customers in real time. Whether it be with a Q&A or a collaboration with a partnering company, businesses use Instagram live to engage with customers in a more relaxed and casual way. It is a great opportunity to answer questions, give more details on offers or sell your brand to potential clients!

Social media is becoming increasingly popular, making it the central hub for growing businesses! Create an account on Instagram today and use these marketing techniques to bring your brand to life!

Read some more of our Instagram articles or blogs about business online now!