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Want to learn more about the expanding world of AI? As AI becomes more important to online servers, it is essential for businesses to understand how transforming advertisement and graphic design products can benefit online ranking and customer revenue.

What is AI?

AI, commonly known as Artificial Intelligence is a machine system that analyses website data and is widely used to perform tasks by understanding text, sounds and images. Just like humans! Because of its abilities, AI is becoming more and more popular in the marketing industry. Artificial Intelligence has transformed the digital way of working and, amongst doing this, has evolved into helping businesses with Advertising and Graphic Design.

Because of its capabilities, AI has been used by a huge range of leading brands. This has helped to increase user engagement whilst creating an easier platform for customers.

Google

Google has used artificial intelligence to generate a ‘predictive text’ feature on its Gmail system. The AI format can recommend users what to type next, creating a faster process for emailing. This is especially convenient for businesses and their customers.

Facebook

Facebook has enhanced its social media properties by incorporating AI into its image posting format. By using Artificial Intelligence, users are given recommendations of who to tag in their photos based off of facial recognition.

Siri

As one of the most well-known Artificial Intelligence Systems, Siri can respond to a huge range of commands by listening and recognising peoples’ voices. Since Apple launched Siri in 2011, there has been a selection of leading brands using AI for voice recognition services. Google’s Home and Amazon’s Alexa are just a few of its kind.

Advertising with AI

There is an array of benefits that comes with using Artificial Intelligence when working with advertising for your business. These include:

Performance Analysis

AI has the ability to record how your ads are performing. But, unlike any data analytics software, AI can also smartly suggest ways of improvement that is based off your business objectives! Some advanced AI systems can even produce these enhancements automatically. Using this software allows businesses to perform quickly. This will, in turn, allow for more time on other requirements.

Ad Creation

Artificial Intelligence also offers systems that can create advertisements based on business goals. It does this by using data to analyse the performance and user engagement across your website and other digital channels.

Target Audience

Knowing your target audience is a key factor when it comes to creating ads. By using AI, businesses have the ability to recognise new and existing customers. The AI also takes note of your ad performance and KPIs and can use this information to help identify your target audience. It is essential to keep track on who your key customers are so you can adjust your advertising techniques accordingly.

Graphic Design with AI

When it comes to Graphic Design, Artificial Intelligence software is recognised as a great design tool. With a variety of benefits, its main objective is to speed up the development process for the graphic industry.

Similar to Advertising, AI analyses user data and suggests alternative designs based off this information. This is something a designer is incapable of doing. However, these graphics can be enhanced by the worker. This method is initially used to help reduce costs, improve efficiency and increase the amount of designs produced which will, in turn, help business sales.

AI also has the ability to categorise different websites as a way of choosing suitable colours, backgrounds and font styles for graphics. This creates an extremely simple work experience for designers.

You can explore further graphic design blogs and artificial intelligence blogs on our website.

Do you own your own company? If you do then you will understand the importance of having a professional website that suits the needs of your customers. Not only does your website need to look great, but it also needs to work well in order to compete with leading competitors in your industry.

Choosing a Web Design Company

A website is the first thing customers will see of your brand and is also one of the biggest representations of any online business. Finding the right web design company to help with this can often be quite difficult. That is why it is important to focus on these key factors:

Look at Their Website

What does their site look like? Is it responsive, easy to navigate and similar to your needs? If the answer is yes, then there is a chance they will be able to help you!

Web designers should always cater to customer needs but if their own site lacks in quality, then they may not be able to provide you with the designs you are looking for.

Gallery

Most design companies will share previous work on their website. This is a great way for customers to gage an overall impression of the quality of work that they can produce.

Businesses Like You

It is important to research similar businesses in your industry in order to find out which companies have designed their websites. This is useful as these companies are more likely to provide you with designs that suit your business needs.

Questions to Ask a Web Design Company

Now that you have chosen a web design company, it is time to arrange your first consultation! There are so many factors to consider when it comes to creating a good website for your business. That is why it is important to ask as many questions during the consultation process in order to be sure that you are making the right decision for your business.

Get a Quote

You would’ve already established an idea of how you want your website to look but it is also necessary to identify a realistic budget before you go ahead with anything else. Asking a web design company for a quote on their services will help you to make sure that their designs are within your budget. This is important and will help you negotiate what features your website will have access to.

CMS

Once you have received the finished product it will be tempting to explore and add to your website. Asking the web design company what CMS they use is crucial as it can determine whether you have access to making changes or if it is strictly their responsibility. Web design companies should have experience with a range of content management systems. This means that they should easily be able to inform you on the pros and cons before the web designing takes place.

Experience with Websites in Your Industry

It is good if a web design company has previously created websites for similar businesses. This helps to ensure you that they are aware of your audience and can create relevant designs that suit your industry. If you are the first business they have come across in your field, this can show versatility as they are willing to provide you with fresh and unique ideas!

User Experience

User experience is key to a good website and can help to improve the performance and online ranking of your business. If a company can provide you with a user-friendly website then they are guaranteed to help the growth of your brand!

The Steps Involved in Making a Website

Making sure that you are aware of company services is important and includes everything from design elements to estimated completion times. The company you choose should also be able to explain any other benefits that are involved in your web design. This could involve both ongoing support and customer changes.

Read more of our design blogs online today!