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You’ve just created a new website for your business and are looking at expanding your clientele online. With the help of SEO, you will be able to enhance your website and in turn, reach a larger target audience.

Optimising for SEO

SEO, known as Search Engine Optimisation, is the practice of increasing online traffic to your website through organic search results. It is important to implement SEO as a way of increasing the performance and customer engagement of your business.

There are a range of key factors that you will need to consider when it comes to optimising for SEO.

Title Tags

Title tags are displayed on search engines results pages (SERPs) and are extremely important when it comes to SEO. Creating a title tag that both entices and presents what you are talking about is helpful to any reader and will encourage users to click onto your page.

Keeping your title tags to a specific length for your website is crucial as Google will only display the first 50-60 characters. Large and over descriptive titles may also put off users from clicking so keeping it short and sweet is a must!

Using relevant keywords within your title tag will also help search engines and users find your website. Header tags have a similar effect so it is just as important to include these into your site as well.

Meta Titles and Descriptions

Title tags are often partnered with meta descriptions that provide a more in-depth summary of a webpage. These can therefore help search engines understand what businesses are talking about.

Meta titles and descriptions are used across a range of platforms including web browsers and social networking sites. Because of this, it is important to include relevant and clear information for all types of users. Google has recommended that meta descriptions do not exceed 160 characters as this is seen to be a sufficient amount that can allow businesses to summarise what they are talking about.

Internal Links

Once you have successfully engaged users to click onto your website, it is important to link relevant pages throughout your content to entice them to look further into what you have to offer. Internal linking also gives customers the impression that you have a lot of knowledge on what they are interested in and proves that you can offer this to them.

Keywords

Including relevant keywords into your content is possibly one of the most important factors to remember when optimising your website for SEO. Using specific keywords will allow users who have searched for these terms to find your website. This helps to generate a higher click-through rate (CTR) and will further increase the ranking of your website! 

Company Information

Keeping up to date on the information about your company will also help generate further trust between you, the search engine and any potential clients. Whether this refers to your opening hours, or your company policies, keeping track of this information will improve the ranking of your website as well as the overall performance of your business.

Read some more of our SEO blogs , blogs about Google and 2021 articles, online today! On our website, you can get further information on Google page experience.

Earlier this year, Google released news of an update that is set to change the way businesses focus on their digital marketing. This new update will take user experience into more consideration by highlighting search results that perform better when it comes to page experience on their website.

Google’s new update is set to launch in May 2021. In order to prepare for this, it is suggested that businesses start using platforms such as Google Analytics and Google Search Engine Console. By doing this, businesses will be able to gauge an idea as to how they perform online.

What is Page Experience

So, what is Page Experience? According to Google, page experience is made up of a lot of key elements. This includes the loading speed of a website, mobile optimisation, HTTPS and various other webpage features.

Loading Speed

Having a fast-loading speed has, and always will be one of the most important factors when it comes to a high-ranking website. If your page can load quickly then more users will be likely to choose your website over other search engine results. This will help with user experience as well as your business’ overall online performance.

Mobile Optimisation

As more and more online users rely on phones to access digital content, it is crucial to be mobile-friendly when it comes to creating a website for your business. Optimising your platform for mobile and tablet users can help to expand your audience and will also produce a more convenient website for your customers. Updating your online business so that it is usable for all devices will show Google and online users that you are trustworthy and reliable.

Runs on HTTPS

HTTPS is widely used online as it is more reliable and secure for users to communicate across different networks. By having a Hypertext Transfer Protocol Secure website, users will see you as a reputable brand.

Clear Features on a Webpage

Images, Videos and more. There are many features that can have an effect on the overall performance of a website. Because of this, it is especially important to focus on limiting what content you input onto a webpage. Reliable information that is easy to read, images that aren’t too cluttered, and videos that don’t affect the loading speed are just a few examples of essential features that will help the growth of any webpage! It is important to create content that is both eye-catching and entertaining, whilst also fulfilling the needs of great user experience.

Google factors in these elements to help determine the level of page experience on a website. Known as Core Web Vitals, it is especially important to incorporate these features, set by Google, if you are looking to expand your online business. Not only will this help companies across the world, but users will also benefit by seeing which results are more reliable based on what they have searched for.

Read more about Google online, recent digital updates or view our page experience articles on our website today.