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When it comes to redesigning your website, there are a few important factors to ensure that the quality of your final product meets the needs of your consumers. Continue reading to find out more!

Web Redesign

Web redesign is commonly known to be the process of ‘renovating’ a website as a way of improving content, design, navigation and user experience. To understand this further, we have come up with a few tips that are crucial when it comes to creating a unique redesign for your digital platform.

Understand Your Target Audience

As much as your website is meant to showcase who you are as a company, it is also important to choose a design and layout that best suits your target audience.

In order to understand this, start by researching your competitors and finding out what they do to help improve their user experience. These tactics could make a difference to your website and may also help you gain more knowledge on the people within your market.

Upgrading the design and layout of your website so that it is both responsive and interactive for your customers will create a greater user experience. This may also help to generate a higher conversion rate and better online ranking for your company.

Develop Your Goals

It is always important to focus on creating content that will help to achieve the goals of your company. However, it should also be essential that you adhere to these goals when redesigning your website. Whether you wish to generate more sales or improve customer knowledge on your products, prioritising the overall purpose of your website should give you a better chance of achieving your long-term goals.

Your Homepage

Your homepage will almost always be the first point of engagement that you will have from your customers. Because of this, it is important to include content that briefly showcases and links to the following aspects of your business:

The layout and navigation of your homepage should also pose as a good example of what your customers can expect from your other landing pages. This will help to give a great first impression whilst also improving the chances of conversion.

Keep it Unique

When redesigning an old website, you should focus on creating new content to help with your overall site ranking. Starting afresh will also make it easier for search engines and potential customers to recognise your website. However, remember to also keep it personal to your brand as this will help your company to stand out from competitors.

Read more articles about performance online today or why not try blogs on UX\ user experience instead? Alternatively read more about the importance of re-designing a website.

You’ve just created a new website for your business and are looking at expanding your clientele online. With the help of SEO, you will be able to enhance your website and in turn, reach a larger target audience.

Optimising for SEO

SEO, known as Search Engine Optimisation, is the practice of increasing online traffic to your website through organic search results. It is important to implement SEO as a way of increasing the performance and customer engagement of your business.

There are a range of key factors that you will need to consider when it comes to optimising for SEO.

Title Tags

Title tags are displayed on search engines results pages (SERPs) and are extremely important when it comes to SEO. Creating a title tag that both entices and presents what you are talking about is helpful to any reader and will encourage users to click onto your page.

Keeping your title tags to a specific length for your website is crucial as Google will only display the first 50-60 characters. Large and over descriptive titles may also put off users from clicking so keeping it short and sweet is a must!

Using relevant keywords within your title tag will also help search engines and users find your website. Header tags have a similar effect so it is just as important to include these into your site as well.

Meta Titles and Descriptions

Title tags are often partnered with meta descriptions that provide a more in-depth summary of a webpage. These can therefore help search engines understand what businesses are talking about.

Meta titles and descriptions are used across a range of platforms including web browsers and social networking sites. Because of this, it is important to include relevant and clear information for all types of users. Google has recommended that meta descriptions do not exceed 160 characters as this is seen to be a sufficient amount that can allow businesses to summarise what they are talking about.

Internal Links

Once you have successfully engaged users to click onto your website, it is important to link relevant pages throughout your content to entice them to look further into what you have to offer. Internal linking also gives customers the impression that you have a lot of knowledge on what they are interested in and proves that you can offer this to them.

Keywords

Including relevant keywords into your content is possibly one of the most important factors to remember when optimising your website for SEO. Using specific keywords will allow users who have searched for these terms to find your website. This helps to generate a higher click-through rate (CTR) and will further increase the ranking of your website! 

Company Information

Keeping up to date on the information about your company will also help generate further trust between you, the search engine and any potential clients. Whether this refers to your opening hours, or your company policies, keeping track of this information will improve the ranking of your website as well as the overall performance of your business.

Read some more of our SEO blogs , blogs about Google and 2021 articles, online today! On our website, you can get further information on Google page experience.

Social media has made a huge impact on businesses more than ever this year. This has led to a huge increase in online marketing. Because of this, it is important for businesses to focus on expanding their brand through social media platforms. But what are the benefits of using this marketing strategy?

Brand Awareness

Around the world today, there are more than 3 billion active users on social media. 54% of these users rely on social platforms to research products. By advertising online, you will see a huge increase in customer engagement as it is said that people encounter over 5,000 branding campaigns a day! Whether you wish to target local or international customers, social media has helped many businesses when it comes to the growth of their brand awareness.

Personalise

By using social media platforms such as Facebook, LinkedIn and Instagram, businesses have the ability to create a more personal display of their brand whilst also interacting closely with customers.

By targeting those who have shown an interest in your products, you can help to build long-term relationships with your audience. This will also generate more reviews and shares to your company profile which will in turn, add credibility to your brand.

Multiple Platforms

When choosing the right social media platform for your brand, it is important to test multiple social media sites to see where your business performs best. Using at least 3 sites is a great way to generate a bigger audience and can also help to convert a higher rate of traffic to your website.

As well as this, you will also be able to keep track of your competitors, making sure you are aware of when other businesses are releasing new products and offers. This will give you an opportunity to share your own ideas and help generate more customer engagement.

Around 73% of businesses say that social media has positively impacted their online performance. Not only is this a great way to expand your audience and communicate with new and existing customers, but social media advertising is also an extremely cost-effective way of promoting your business!

Whether you wish to target a local audience or expand your brand online, there are a range of strategies to think about. From inbound to outbound marketing, it is important to consider which is best for your business. We are here to help you decide!

Inbound Marketing

Inbound marketing allows businesses to promote their brand online. With over 4.54 billion active users online, digital marketing can help businesses reach a much wider audience! Because of this, you will have the ability to advertise to new and existing customers both locally and worldwide.

Targeting Your Audience

There are also a range of marketing strategies to use online. Some of these include:

By using these platforms, you will have the ability to personalise your brand and easily inform customers about your products. This creates a more tailored approach to marketing and can also help to build a greater relationship with your audience.

Conversion Rates

Using inbound marketing will give businesses higher conversion rates whilst also costing less than most traditional marketing programs. Because of this, you will always receive a greater return of investment when advertising online.

Outbound Marketing

Outbound marketing allows businesses to engage with customers by using more traditional strategies such as newspapers, radio advertising and billboards. Because of this, businesses have the ability to reach a more local audience. However, these platforms will always advertise to a much broader audience that may not necessarily be interested in your products.

With no way of tracking whether your customers have seen your campaign, outbound marketing may not benefit your business as much as other methods. When using inbound marketing, businesses will have access to a range of tracking programs such as Google Analytics. This allows you to analyse your website performance in real-time, giving you the opportunity to create specific content that is focused on this data.

More Physical

By advertising using traditional methods, customers will have the ability to keep hold of your advertisements for future needs. This is something that isn't as accessible through digital marketing. Customers can also share these campaigns with their friends and family which could help to increase your business performance.

Consistent

Outbound marketing channels tend to stay the same. Because of this, there is no need to keep up-to-date with campaign trends. This makes it easier for businesses to create general advertisements to use throughout the year.

Inbound marketing is slightly more advanced and requires businesses to constantly keep up-to-date with the latest trends. As online marketing is constantly evolving, creating content that is current is crucial and will help to increase customer engagement.

Expense

Typically, radio advertising and newspaper campaigns tend to be more expensive than digital marketing strategies. Not only this, but if you publish an advert and then wish to change it afterwards, you can’t just edit and upload it again, you would need to pay again to make a new one.

As a business online, it is important to expand your audience as much as possible. Creating content on a range of mobile and computer platforms can help you see a growth in performance and potential sales for your business!
With over 800 million active users’ worldwide, TikTok has become a popular stage for businesses to display their marketing potential to a wider audience.

What is TikTok?

TikTok is a social media app that gives users the opportunity to post short videos online. From lip-syncing and comedy to lifestyle tips, this platform is great for anyone to showcase their talents.

Tiktok was first released by a Chinese tech company known as Bytedance in 2017. Targeting a younger audience at first, Tiktok has now become known worldwide and has been downloaded by around 1 billion users! With over 17 billion average views per month, it is clear that TikTok is the perfect platform for businesses to grow.

Marketing on TikTok

66% of the world’s population use mobile devices to access the internet. As TikTok is a mobile app, targeting mobile users and creating content on this platform is a great way to help the growth of your business.

Video content makes up for over 63% of mobile traffic. This data, as proven by TikTok’s popularity, helps to give us an insight into the future of digital marketing. Whether you decide to campaign or create a profile on this platform, TikTok generates a range of opportunities for businesses to share their company online.

With its fun and relaxed style, TikTok is a great platform for businesses to interact more personally with new and existing customers. Joining trends and implementing your own style can help with generating a more trustworthy relationship whilst expanding your business across all media channels.

TikTok showcases a broad level of creativity so no matter what profession you are in, there is guaranteed to be a place for you! If you are looking to create fresh and modern campaign ideas for 2021, join TikTok now!

When it comes to expanding your business online, it is important to reach as many users as possible. With a growing amount of marketing platforms available, creating a business account on social media is essential. As well as this, private messaging platforms such as Facebook Messenger can also help with reaching wider audiences. 

Marketing with Facebook Messenger 

Facebook Messenger is a common marketing technique that allows businesses to engage with customers on a more personal level whilst also providing immediate support and answers to frequent questions. With messaging being one of the most preferred forms of communication, you can be sure to receive a higher rate of user engagement and conversions for your business. 

By using Facebook Messenger, you can help to maintain the attention of users’ more easily by providing them with relevant information. This could include: 

By doing this, you can build a more trusting relationship between you and your clients. 

Keeping Track 

Using a messaging platform like Facebook Messenger is a great way to keep customers up-to-date with important information or appointments that they might have made with your business. Not only is this an essential platform for businesses to improve on their user engagement, but by enabling access to Facebook Messenger, you can also help customers keep track on their history with your company. 

Increased Engagement 

When it comes to posting content on your Facebook business page, there is also an option to enable the ‘Send Message’ C.T.A. Allowing yet another way for users to engage with your content can help to increase your business’ conversions on your social platforms. 

Read more of our articles on Facebook and messenger online today.

Earlier this year, Google released news of an update that is set to change the way businesses focus on their digital marketing. This new update will take user experience into more consideration by highlighting search results that perform better when it comes to page experience on their website.

Google’s new update is set to launch in May 2021. In order to prepare for this, it is suggested that businesses start using platforms such as Google Analytics and Google Search Engine Console. By doing this, businesses will be able to gauge an idea as to how they perform online.

What is Page Experience

So, what is Page Experience? According to Google, page experience is made up of a lot of key elements. This includes the loading speed of a website, mobile optimisation, HTTPS and various other webpage features.

Loading Speed

Having a fast-loading speed has, and always will be one of the most important factors when it comes to a high-ranking website. If your page can load quickly then more users will be likely to choose your website over other search engine results. This will help with user experience as well as your business’ overall online performance.

Mobile Optimisation

As more and more online users rely on phones to access digital content, it is crucial to be mobile-friendly when it comes to creating a website for your business. Optimising your platform for mobile and tablet users can help to expand your audience and will also produce a more convenient website for your customers. Updating your online business so that it is usable for all devices will show Google and online users that you are trustworthy and reliable.

Runs on HTTPS

HTTPS is widely used online as it is more reliable and secure for users to communicate across different networks. By having a Hypertext Transfer Protocol Secure website, users will see you as a reputable brand.

Clear Features on a Webpage

Images, Videos and more. There are many features that can have an effect on the overall performance of a website. Because of this, it is especially important to focus on limiting what content you input onto a webpage. Reliable information that is easy to read, images that aren’t too cluttered, and videos that don’t affect the loading speed are just a few examples of essential features that will help the growth of any webpage! It is important to create content that is both eye-catching and entertaining, whilst also fulfilling the needs of great user experience.

Google factors in these elements to help determine the level of page experience on a website. Known as Core Web Vitals, it is especially important to incorporate these features, set by Google, if you are looking to expand your online business. Not only will this help companies across the world, but users will also benefit by seeing which results are more reliable based on what they have searched for.

Read more about Google online, recent digital updates or view our page experience articles on our website today.

UX, also known as user experience, is commonly associated with the understanding of user needs, as well as the importance of creating a great online experience for customers. But what is the value of UX in digital marketing?

The Value of UX

Creating a great user experience (UX) for your target audience is essential in all types of digital marketing and is a great method to help attract and convert users into consumers. From visual design and usability, to search and content strategy, UX is made up of a lot of components in order for businesses to succeed a full user experience for their audience.

Presentation

Creating a well-organised and readable website is important when it comes to producing a great user experience for your audience. Having a cluttered page with lots of images or text can be quite off-putting and could result in lower customer conversions! From headers and bullet points to short paragraphs, it is crucial to include a variety of elements in order to help create a more clean and easier navigating website.

Relevance

It is important to focus on creating both reliable and relevant content for you target audience as this can generate higher online rankings for your website. Keyword research is also a crucial element as it helps to create a better understanding as to what your customers are looking for. By incorporating keyword phrases into your writing, you can be sure to provide a better user experience all-round. However, make sure to keep your content unique as this can help you stand out from other competitors!

When looking to better the user experience for your website, it is important to have an SEO friendly platform. If SEO is not optimised for search engines, then potential customers may struggle to find your website.

Speed

Having a faster loading page is one of the most important features that most search engines and users look for on a website. Overcrowding a page with images, graphics and video content can severely damage the speed of any site so it is important to limit these features. It has been proven that if a user is waiting for longer than a few seconds for a page to load, then they will quite often look elsewhere. Because of this, businesses should focus on creating a webpage with minimal video and image elements.

Mobile-Friendly

65% of digital media time is recorded on a mobile device. Because of this, most businesses are expected to optimise their website to suit mobile and tablet users. If you provide access to your website for multiple devices, this will help to expand your target audience and generate a better user experience.

Having a platform that is both attractive and navigational will help to increase online performance, ranking and revenue. Because of this, UX should be one of the first things to prioritise when it comes to digital marketing and building a business online.

Read more of our User Experience/ UX blogs online today.

As Instagram announces its 10-year anniversary, we take a look at the new features that have recently been announced to add to the site's success. But how can they be used to improve online businesses?

Reels

Launched in early August this year, Reels is the latest trend on Instagram. With its 30 second recording ability, users are able to create fun and unique visual content for their followers.

It has been proven that short video content can help to keep audiences engaged. That is why it is important to implement Reels into your business plans. Staying involved with new features on Instagram is a great way for potential clients to see that you are current. This is guaranteed to build a more trustworthy relationship with new customers for your business.

IGTV

IGTV has been a popular video feature on Instagram since its release in the summer of 2018. This is a separate feature that allows users to create longer videos for their followers. It could be anything from a brief product summary to a documentary on a day at the office, the possibilities are endless! IGTV is a great way to create specific content that will attract your business’ target audience.

By frequently uploading videos in this format, you can form an episodic feature to your Instagram page. Reoccurring video content that relates to similar topics will excite your audience and can often keep them more engaged with your brand.

A new update to Instagram’s IGTV is the use of Artificial Intelligence to include automatic captioning to all IGTV videos. This is an improving feature as it helps to create a more user-friendly experience to Instagram users.

Instagram has always been one of the biggest platforms for businesses to visually present their brand. As video marketing continues to become a strong component to the growth of businesses, it is important for creators to showcase their creativity and bring their brand to life!

Other Key Updates

Instagram's latest update includes a wider focus on smaller businesses and creators. With a larger selection of organic advertising strategies, Instagram has brought more attention to smaller creators and helped them to improve their online performance.

Desktop users now have access to a new messaging platform. This is one of the most effective elements for businesses as it now allows them to communicate with new and existing customers on all devices. This will also help to improve user experience.

Read some more of our Instagram articles online now!

Are you a new business looking to make your mark on the digital world? Social media has impacted the marketing industry for years with its creative formats and networking opportunities. It’s the perfect platform for businesses to improve on their online performance and generate high customer ranking. LinkedIn is just one of the many social media websites that allow professionals to showcase their expertise and achievements. With over 500million active users across 200 countries, LinkedIn is a great starting stage for businesses!

What is LinkedIn?

LinkedIn is a free marketing facility, made primarily for professional companies to demonstrate and promote their knowledge and become resourceful for their clientele. Similar to Facebook, LinkedIn allows its users to connect with partnered businesses as well as new and existing customers. It is especially important for businesses to use this platform as a way to increase their online performance!

How Can LinkedIn Benefit Your Business?

With its range of benefits to offer your business, it is essential to provide a LinkedIn profile as a way to help grow your brand and network with neighbouring companies and potential clients! Creating a strong relationship with a range of recognisable businesses can form a sense of trust between you and the customer. This is a crucial element when it comes to improving your online ranking and helps to generate more user traffic for your business.

LinkedIn is considered to be highly ranked by Google and other search engines. Frequently updating your LinkedIn profile with relevant SEO strategies has the potential of appearing on results pages. This can therefore, benefit your overall brand performance.

Joining groups, partaking in discussions and answering questions is another great part of having a LinkedIn account as it allows businesses to engage with other businesses and clients. This is just as important as any other social media site but with more direct links to worldwide companies, LinkedIn is the best platform for expanding your company networks and partnerships.

Creating a company page can let you feature products, services and the history of your brand. Including an additional link to your main site can also help to generate traffic and help to improve your online ranking.
LinkedIn isn’t just a great platform for businesses to share their own content, but is a great way to target audiences by posting sales and topics that specifically benefit your clientele. This method will help to improve your site engagement and online ranking.

Incorporating a ‘recommendation’ section for your LinkedIn profile is another way to show your performance to other customers and companies. Previous clients can publish reviews from their service experience with your business which will, in turn, increase your company credibility and could also help the growth of your business online!

Read some more of our LinkedIn articles or blogs about business online today!

With over 800 million monthly active users, Instagram has been ranked one of the best platforms for businesses. Within such a successful system, comes a range of marketing techniques that help benefit new and existing businesses to promote their brand. From eye-catching imagery to live broadcasting, Instagram offers it all!

About Instagram

Owned by Facebook, Instagram is a photo and video sharing network that provides businesses with a visual platform to promote their products.
Instagram is amongst a range of competing social media programs that allow companies to engage with existing and potential clients through comment sections and private messaging services. This is a great way to generate more user traffic to, not only your Instagram profile, but your company website and other linked socials as well!

Marketing Techniques

Profile

The first thing users are going to see when they visit your Instagram account is your profile picture, bio and your nine, most recent posts. For the best possible chance of growing your business, it is vital to make the logo of your company your profile picture and have a short but informative bio. Visually appealing posts with a range of content can also help to improve your online performance. All these elements can instantly grab the attention of users and in turn, will increase the chance of potential customers!

Posting

When posting about your business online, it is important to take into account some basic techniques to improve your ranking and performance. A fundamental component of SEO has always been key wording, so it is necessary to incorporate these into your content as a way of generating more user engagement to your profile. Hashtags can also be used for this method but remember to keep it moderate!

Frequent Uploads

Promoting your brand more frequently can help to gain followers and attention to your account. You can post about up-and-coming discounts, published blogs on your website, your company team or even future events. The list goes on! But make sure not to overdose your followers with too much information! By keeping it to approximately 1.5 posts a day will help to improve your user engagement and ranking! Scheduling your posts for early morning and weekday hours can also benefit your business as it is noticed there is a higher rate of activity between these hours.

Targeted Ads

Instagram provides businesses with a paid feature as a way of promoting products, deals and websites. These are called targeted ads and can appear on any timeline. This is a great technique as users can’t differentiate these ads from regular posts and are therefore, more likely to take interest.

Location Tagging

Location tagging is another great method for businesses to target audiences from specific places. This can be good if your company has a range of sites spread across the country.

Instagram Stories

If you wish to provide your clients with more information and content, Instagram stories is where it’s at! Whether you plan to run contests, offer discounts, document a day in the office or launch a giveaway for your customers, Instagram stories is a great way to engage more personally with your audience. Creating fun and exciting content can also provide a stronger relationship with your viewers. With an added “swipe-up” feature for businesses, you can link products, websites and other socials. This method allows users to access the rest of your online content! Using this can help generate traffic to other platforms that you use.

Instagram Live

From November 2016, Instagram added a new entertaining section to their site. Used prominently by businesses and celebrities, Instagram Live is a great way to connect with customers in real time. Whether it be with a Q&A or a collaboration with a partnering company, businesses use Instagram live to engage with customers in a more relaxed and casual way. It is a great opportunity to answer questions, give more details on offers or sell your brand to potential clients!

Social media is becoming increasingly popular, making it the central hub for growing businesses! Create an account on Instagram today and use these marketing techniques to bring your brand to life!

Read some more of our Instagram articles or blogs about business online now!

There are approximately 3.9 billion online users accessing their email everyday [1]. This is set to increase in the coming years, which makes it one of the most important marketing channels for any business!

Communication

We all know that email is a great platform for communication, but it’s more than just that. Seen as more professional by customers, emailing is a great way to improve user loyalty for your business. It is important to maintain the engagement between you and your clients, but make sure to avoid cluttering their inbox!

You can also allow customers to give feedback by emailing them ‘service surveys’! It is valuable for businesses to consider their customer experience as a way to improve site relevance and generate more satisfied clients. This method not only adds another level of engagement to your business, but can also help to monitor the relationship these clients have with your company.

Email is yet another networking platform for businesses to contact similar brands for project opportunities. This may include partnerships, sponsors or collaborations. Providing a quality connection in the industry can allow you to branch out your target audience!

Advertising

Time and budgets are a key factor for any business and can impact the development processes and company performance. By advertising your brand through emails, you are allowing for a more cost efficient and time reducing procedure.

Email marketing also gives businesses the option to customise content that suit their customer needs. You can specify these emails by location, age or gender. 59% of clients have said that marketing through emails can influence their decision to buy from a company [2]. By targeting a certain audience, users are more likely to engage onto your site and convert into potential customers. This is proven to be a great method for increasing revenue and website traffic.

Organising

Email is one of the few platforms online that allows its users to organise tasks by folders and create contact lists. This allows businesses to keep track on customer and colleague information, which will provide more structure to your brand. For more details on Customer Relationship Management, read our blog!

As the online industry progresses it is often important to stick with the basics. Email marketing is just another strategy to enhance your business’ website performance and sales!

Read more of our email blogs online today!

This post includes reputable information from the following sources:

  1. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing HYPERLINK "https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"& HYPERLINK "https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"hubs_signup-cta=null
  2. https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing HYPERLINK "https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"& HYPERLINK "https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/?hubs_signup-url=blog.hubspot.com/marketing/benefits-of-email-marketing&hubs_signup-cta=null"hubs_signup-cta=null

When it comes to businesses making their mark online, it can quite often be a challenge. The digital industry is becoming a vast space for new and small businesses. There are, however, a range of marketing tactics that can be used for ranking improvements. One of the most current methods is incorporating photography into company websites. Since Instagram’s launch in 2010, using images as a way of expressing a brand or identity has become increasingly important.

Expanding Your Business

We’ve all heard of the saying “An image speaks a thousand words”. This couldn’t be more accurate in the marketing world. Using photography on your website and social media platforms can help to represent your brand, which plays an important role by impacting your business’ online identity. Having a visually attractive website can increase user engagement which will in turn, create a higher revenue for your business!

Quality Images for Quality Results

By ensuring that you use images that are relevant to each of your pages and the aesthetic of your business, photography can create an easy and more understanding experience for customers. However, it is important to avoid cluttering images as this is proven to increase the loading time for your site. Site speed is a key factor for Google Ranking and SEO. Therefore, optimising an image file size is crucial to improving a business’ website.
Avoiding complicated or low-quality images can also increase user engagement as quite often, clients look for clarity in images. This can be seen as more professional and as a result, potential customers are more likely to trust your services.

Keep it Personal

Incorporating images of your staff is a great way to create a more personal and trustworthy approach for your customers. Clients love putting a face to the people they engage with so by doing this, can help with your online ranking and is likely to generate more customers.
Whether it be an animated, illustrated or realistic image of yourself, using any type of photography can help to bring character to your website, which helps to express the unique personality of your company.

Alt Text

It is crucial to always incorporate alt text into your images as this can provide users with a detailed description if it isn’t loading correctly. If a user requires assistive technologies such as a screen reader, alt text will provide information about the image. By integrating this method into your website and allowing access to all users, you will generate a wider target audience!

Writing alt text for your images can make it easier for Google Image Search and other platforms to understand your files. Keeping it short but informative with the inclusion of relevant key words can also result in a higher online ranking as well as boosting more traffic to your website!

Image Formats

By using common image formats such as JPEG, GIF or PNG, you can allow your page to be crawled more quickly. This will result in a higher chance of appearing on the top result pages.
Adding these formats also makes it more convenient for users to save your documents if they needed to.

As the digital world continues to expand each month, so should your business! With the most recent events of 2020 increasingly benefiting the digital industry, it is important for businesses to recognise and analyse statistics as a way to improve on their user engagement and online performance.

It has been shown that, since the Covid-19 outbreak, 15% [1] of users have took to podcast listening and 36% [1] have spent a distinctive amount of time on mobile applications. This information is important for businesses who are new to the digital world. By using podcasts and mobile applications, companies have the ability to expand their target audience. This will, in turn, help to increase user revenue and site performance. 43% [1] of online users have also spent more time on social media. Because of this, businesses have seen a higher engagement rate on their content as well as an increase in online ranking.

Social Media Statistics

Facebook

Used by more than 2.6 billion [2] people across the globe, Facebook is the top most operated social media platform. Its biggest target audience [2] are females ranging between the ages of 25 and 34 years-old.

Instagram

Instagram is used by around 1.08 billion [2] and, as of late 2019, has approximately 500 million [3] daily engagements. Similar to Facebook’s target audience, Instagram’s main user base [2] are typically females aged between 25-34 years-old. With a 23% [4] higher Ad performance rate than Facebook, Instagram takes the lead when it comes to company advertising.

Twitter

Twitter is used by a smaller, 326 million [2] people worldwide. Although this is not the most popular social media platform for businesses, Twitter is always important to target all possible routes to receive the largest audience for your website.

LinkedIn

LinkedIn is ranked to be the most trusted network for businesses and is used by more than 690 million [2] people around the world. Over 46% [7] of traffic to company websites come from LinkedIn and as it’s the largest platform for businesses, it is crucial to use this network to improve your user revenue and online performance.

The social media engagement [8] levels for all these platforms are generally recorded at its highest on Wednesdays from 9am-12pm. Businesses that publish content during this time will see an increase in ranking and customer participation.

Using Social Media to Improve Your Business

Customer Interaction

By using the latest social media strategies, businesses have the ability to interact with a range of new and existing customers. By creating a less formal, more casual environment for business and client communication, companies are able to increase customer service and feedback.

Brand Recognition

27% [2] of global users discover brands through ads on social media. By using this platform, businesses can generate a higher marketing revenue for their website. This can also help to expand your target audience. By advertising on social media, can also be a great networking method for other companies. Collaborations are a great marketing technique to branch out your company so online advertising isn’t just necessary for customers, but for similar brands as well!

Competitive Performance

More than 3.96 billion [1] people use social media and 4.57 billion [1] people use the internet every day. That’s over half the world’s population online! This means that there are a great portion of global businesses using social media and other online facilities to generate a wider performance level. It is important to analyse your competitor techniques so that you can improve your own marketing strategies to create the highest user ranking possible.

Customer Referrals

43% [2] of global users go through social media networks to research brands. Whether a friend has liked a business page, or commented on a post. This is a small yet effective way to attract more attention to your site. Generating competitions for your customers is one example that will help to increase the engagement to your brand. Users engage with this post which then creates a method of referral to other social media accounts.

Personal Brand

By showing a more casual and personal attitude to your business, can often help to increase user engagement and online ranking. Videos, imagery, office updates and blogs can allow for a more laid-back approach to marketing your business. Facebook Ads are also proven to be 75-90% [9] more effective when imagery is included in the post. As well as creating a more personal brand, this method can also greatly expand your online ranking.

Read some more of our statistics blogs.

This post includes reputable information from the following sources:

  1. https://datareportal.com/reports/digital-2020-july-global-statshot
  2. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
  3. https://www.statista.com/statistics/730315/instagram-stories-dau/
  4. https://digiday.com/marketing/state-advertising-instagram-stories-five-charts/
  5. https://news.linkedin.com/2020/april/linkedin-business-highlights-from-microsoft-s-fy20-q3-earnings
  6. https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US HYPERLINK "https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US&IR=T"& HYPERLINK "https://www.businessinsider.com/linkedin-pinterest-instagram-top-spots-2019-digital-trust-report-facebook-stays-last?r=US&IR=T"IR=T
  7. https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin
  8. https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-ig
  9. https://www.consumeracquisition.com/100k-facebook-ads-tested-heres-works/