You’ve just created a new website for your business and are looking at expanding your clientele online. With the help of SEO, you will be able to enhance your website and in turn, reach a larger target audience.
Optimising for SEO
SEO, known as Search Engine Optimisation, is the practice of increasing online traffic to your website through organic search results. It is important to implement SEO as a way of increasing the performance and customer engagement of your business.
There are a range of key factors that you will need to consider when it comes to optimising for SEO.
Title tags are displayed on search engines results pages (SERPs) and are extremely important when it comes to SEO. Creating a title tag that both entices and presents what you are talking about is helpful to any reader and will encourage users to click onto your page.
Keeping your title tags to a specific length for your website is crucial as Google will only display the first 50-60 characters. Large and over descriptive titles may also put off users from clicking so keeping it short and sweet is a must!
Using relevant keywords within your title tag will also help search engines and users find your website. Header tags have a similar effect so it is just as important to include these into your site as well.
Meta Titles and Descriptions
Title tags are often partnered with meta descriptions that provide a more in-depth summary of a webpage. These can therefore help search engines understand what businesses are talking about.
Meta titles and descriptions are used across a range of platforms including web browsers and social networking sites. Because of this, it is important to include relevant and clear information for all types of users. Google has recommended that meta descriptions do not exceed 160 characters as this is seen to be a sufficient amount that can allow businesses to summarise what they are talking about.
Once you have successfully engaged users to click onto your website, it is important to link relevant pages throughout your content to entice them to look further into what you have to offer. Internal linking also gives customers the impression that you have a lot of knowledge on what they are interested in and proves that you can offer this to them.
Including relevant keywords into your content is possibly one of the most important factors to remember when optimising your website for SEO. Using specific keywords will allow users who have searched for these terms to find your website. This helps to generate a higher click-through rate (CTR) and will further increase the ranking of your website!
Keeping up to date on the information about your company will also help generate further trust between you, the search engine and any potential clients. Whether this refers to your opening hours, or your company policies, keeping track of this information will improve the ranking of your website as well as the overall performance of your business.