What is PPC?

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From email marketing to social media advertising, there are a huge range of campaign strategies for businesses to use so their product reaches the right audience! One of the most commonly viewed forms of advertising however, is PPC.

What is PPC?

PPC, known as Pay-Per-Click, is an online advertising system. As simple as it sounds, businesses are required to pay each time a user clicks on one of their ads. The more clicks that are generated from a campaign, the higher it will rank on Google Search! This will benefit your business’ performance and customer revenue, resulting in an impressive R.O.I!

Ad Auction

Advertisers are required to use Ad auction to bid for specific phrases and terms that they wish to include in their ads. It is necessary to find the most relevant key words and match types for your business as this will help with the overall performance at targeting your audience. Each keyword ranges in price, however this is not dependant on its ranking as every company has their own unique specifications and budget!

Google Ranking

Keywords aren’t the only crucial element for PPC. Researching your audience, creating organised and understandable content and linking appropriate landing pages for your conversions are just as important to producing the best PPC campaign for your business. If everything is satisfactory to the customer, Google will recognise this by charging you less in ad auctions. Therefore, the better your PPC campaign performs, the less you will need to pay which will, in turn, result in higher profit rates for your business! It is a complex method but, when done right, can help to drastically improve the success of your brand.

Managing Your Campaign

It is important to regularly monitor the performance of your PPC ads as well as analysing competitive campaigns. By doing this, you can make any adjustments to your content that are necessary to improve your campaign. Trends and target audiences are elements that can constantly change so it is crucial to observe these in order to maintain a high-ranking position.

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