Using LinkedIn To Benefit Your Business

laptop on a desk, with a notepad and pen

Are you a new business looking to make your mark on the digital world? Social media has impacted the marketing industry for years with its creative formats and networking opportunities. It’s the perfect platform for businesses to improve on their online performance and generate high customer ranking. LinkedIn is just one of the many social media websites that allow professionals to showcase their expertise and achievements. With over 500million active users across 200 countries, LinkedIn is a great starting stage for businesses!

What is LinkedIn?

LinkedIn is a free marketing facility, made primarily for professional companies to demonstrate and promote their knowledge and become resourceful for their clientele. Similar to Facebook, LinkedIn allows its users to connect with partnered businesses as well as new and existing customers. It is especially important for businesses to use this platform as a way to increase their online performance!

How Can LinkedIn Benefit Your Business?

With its range of benefits to offer your business, it is essential to provide a LinkedIn profile as a way to help grow your brand and network with neighbouring companies and potential clients! Creating a strong relationship with a range of recognisable businesses can form a sense of trust between you and the customer. This is a crucial element when it comes to improving your online ranking and helps to generate more user traffic for your business.

LinkedIn is considered to be highly ranked by Google and other search engines. Frequently updating your LinkedIn profile with relevant SEO strategies has the potential of appearing on results pages. This can therefore, benefit your overall brand performance.

Joining groups, partaking in discussions and answering questions is another great part of having a LinkedIn account as it allows businesses to engage with other businesses and clients. This is just as important as any other social media site but with more direct links to worldwide companies, LinkedIn is the best platform for expanding your company networks and partnerships.

Creating a company page can let you feature products, services and the history of your brand. Including an additional link to your main site can also help to generate traffic and help to improve your online ranking.
LinkedIn isn’t just a great platform for businesses to share their own content, but is a great way to target audiences by posting sales and topics that specifically benefit your clientele. This method will help to improve your site engagement and online ranking.

Incorporating a ‘recommendation’ section for your LinkedIn profile is another way to show your performance to other customers and companies. Previous clients can publish reviews from their service experience with your business which will, in turn, increase your company credibility and could also help the growth of your business online!

Read some more of our LinkedIn articles or blogs about business online today!