Whether you are looking to connect with potential customers, influencers or other organisations, Pinterest is filled with opportunities and ways to help expand your brand!
What is Pinterest?
Since its launch in January 2010, Pinterest has become one of the most successful visual platforms and has over 320 million active monthly users!
With years of experience, Pinterest’s main focus has always been to inspire and showcase a variety of knowledge and ideas to its target audience. Because of this, many innovators and entrepreneurs rely on this platform to create goals and tactics for their business.
Marketing Tips for Pinterest
By using Pinterest, organisations will be sure to receive engagement with users that are interested in finding out new ideas and products. This can be an easy route to marketing your business as a way of not only helping to build a brand, but to provide advice and services to interested users.
Ecommerce
Like many other social media platforms, Pinterest has become a great stage for businesses to advertise their products. Based on the content that has been featured by various companies, this new eCommerce system has seen purchases from around 83% of weekly Pinterest users.
Pinterest covers a vast number of topics and with a variety of audiences using this site, you can be sure to find success in campaigning and marketing on this platform. Because of this, Pinterest is yet another platform to showcase what you can offer to potential clients.
Mobile
Using Pinterest to market your brand is also a great method to help produce content that is optimised for mobile engagement. 85% of Pinterest’s users tend to access the platform through mobile devices so it is important to create content and campaigns for this purpose. Doing this is guaranteed to enhance your online SEO ranking and target audience!
Content
Although Pinterest is predominantly an image-based platform, there are a wide range of creative content ideas that businesses can use to promote their brand. This could be any of the following:
- Videos
- Campaign/Offers
- Polls
- List of Products
- Blog
- Images
- Articles
Not only is it important to always create varied content, but it is recommended to post at least once per day to ensure your content will reach a wider audience.
The possibilities are pretty much endless when it comes to social media marketing on Pinterest!
