The Social Media Impact

laptop on a desk, with a notepad and pen

Social media has made a huge impact on businesses more than ever this year. This has led to a huge increase in online marketing. Because of this, it is important for businesses to focus on expanding their brand through social media platforms. But what are the benefits of using this marketing strategy?

Brand Awareness

Around the world today, there are more than 3 billion active users on social media. 54% of these users rely on social platforms to research products. By advertising online, you will see a huge increase in customer engagement as it is said that people encounter over 5,000 branding campaigns a day! Whether you wish to target local or international customers, social media has helped many businesses when it comes to the growth of their brand awareness.


By using social media platforms such as Facebook, LinkedIn and Instagram, businesses have the ability to create a more personal display of their brand whilst also interacting closely with customers.

By targeting those who have shown an interest in your products, you can help to build long-term relationships with your audience. This will also generate more reviews and shares to your company profile which will in turn, add credibility to your brand.

Multiple Platforms

When choosing the right social media platform for your brand, it is important to test multiple social media sites to see where your business performs best. Using at least 3 sites is a great way to generate a bigger audience and can also help to convert a higher rate of traffic to your website.

As well as this, you will also be able to keep track of your competitors, making sure you are aware of when other businesses are releasing new products and offers. This will give you an opportunity to share your own ideas and help generate more customer engagement.

Around 73% of businesses say that social media has positively impacted their online performance. Not only is this a great way to expand your audience and communicate with new and existing customers, but social media advertising is also an extremely cost-effective way of promoting your business!