As a business online, it is important to expand your audience as much as possible. Creating content on a range of mobile and computer platforms can help you see a growth in performance and potential sales for your business!
With over 800 million active users’ worldwide, TikTok has become a popular stage for businesses to display their marketing potential to a wider audience.
What is TikTok?
TikTok is a social media app that gives users the opportunity to post short videos online. From lip-syncing and comedy to lifestyle tips, this platform is great for anyone to showcase their talents.
Tiktok was first released by a Chinese tech company known as Bytedance in 2017. Targeting a younger audience at first, Tiktok has now become known worldwide and has been downloaded by around 1 billion users! With over 17 billion average views per month, it is clear that TikTok is the perfect platform for businesses to grow.
Marketing on TikTok
66% of the world’s population use mobile devices to access the internet. As TikTok is a mobile app, targeting mobile users and creating content on this platform is a great way to help the growth of your business.
Video content makes up for over 63% of mobile traffic. This data, as proven by TikTok’s popularity, helps to give us an insight into the future of digital marketing. Whether you decide to campaign or create a profile on this platform, TikTok generates a range of opportunities for businesses to share their company online.
With its fun and relaxed style, TikTok is a great platform for businesses to interact more personally with new and existing customers. Joining trends and implementing your own style can help with generating a more trustworthy relationship whilst expanding your business across all media channels.
TikTok showcases a broad level of creativity so no matter what profession you are in, there is guaranteed to be a place for you! If you are looking to create fresh and modern campaign ideas for 2021, join TikTok now!
