Internal Linking: Our Top Tips

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Internal linking is extremely important as it allows users and search engines to discover content across your website. This not only helps to improve user experience but is a crucial factor when it comes to SEO and the ranking of your site online. To make sure you're doing internal linking the right way, here are a few tips:

Website Audits

You should perform regular audits in order to identify if there are any issues with the current pages on your website. You can also use this method to note any pages that aren't being internally linked. Improving these issues will not only help the performance of your website but will also increase the visibility and engagement of specific posts.

Duplicate Content

If your website includes duplicate content, you may not receive accurate results showing how these pages are performing. This is because Google won't be able to identify the original post which will therefore, impact the overall ranking factor for each page that is duplicated.

It is important to manage duplicate content by first, reducing the number of pages that are similar. If the topic you are writing about can be seperated into pages explaining each subtopic instead of repeating content, you should try doing this as much as possible. With each sub topic, you can internally link these to the main page. This allows users to easily navigate and gain information across your website which will in turn, help the ranking of each page.

Broken Links

Whether you've deleted the page, changed the URL address or are receiving a 404 error, there are many reasons for broken links to occur. To avoid this, you should regularly check the performance and condition of the page you are linking to. Not only will this allow users to continue to access the page, but it will also increase the performance of both pages on SERPs.

Internal Redirects

Although sometimes unavoidable, you should always try to condense the number of internal redirects on your website. This is simply because, the less that Google needs to crawl on your website, the greater chance you will have at reaching a higher ranking online.

Internal linking is a crucial factor of SEO and is a perfect way to get your website seen by search engines. It can also improve user experience by creating an easier way for your audience to navigate across your site. However, it is important that you follow these tips to ensure the performance of these links are maintained and don't affect the rest of your website.