In today's world, social media has become indispensable for marketing one's business. Facebook and Instagram are two top social media platforms for businesses to market their brands and products. These social media giants offer you various marketing tools and strategies for every kind of business out there. They are flexible enough to accommodate any type of business, making them ideal platforms for businesses of all sizes and verticals. You can use these networks to connect with potential customers, showcase your products, build a following before launching a new product or service, engage with customers, and get people excited about your company before you launch a marketing campaign.
Facebook remains an incredibly effective channel for marketing, especially for business-to-consumer (B2C) companies. Facebook is their main channel for connecting with customers and driving sales. Facebook reached 2.93 billion active users in the second quarter of 2022. Instagram has evolved considerably since its inception as a photo-sharing app. It has now become a powerful marketing and sales tool for businesses of all types and sizes. Consumers follow brands on Instagram for exclusive sales, promotions, and content. Meta, the parent company of Facebook, reported annual ad revenue of 110 billion dollars in 2021. Meta’s Instagram is set to be used by 1.28 billion active users in 2022 globally.
This article emphasizes the power of Facebook and Instagram marketing for businesses and discusses why businesses should market on these platforms. The article also highlights the benefits of marketing on Facebook and Instagram and reveals the most effective strategies that unleash the best results.
Why Should I Market My Business With Facebook and Instagram?
Social media marketing has become a cornerstone of modern marketing. Today's consumers are heavily connected online, creating new opportunities for brands to reach their target audience. Social media marketing is great for businesses to reach their target market and generate new leads. Many businesses have seen amazing results after integrating social media campaigns into their marketing strategies.
There are many benefits to marketing your business on Facebook and Instagram. For starters, Facebook and Instagram platforms are free to use for business owners.
Key Benefits of Marketing on Facebook and Instagram:
Increased Brand Awareness
Businesses use social media as a way to connect with customers and potential leads to build brand awareness and trust. One of the biggest benefits of using the social media platforms Facebook and Instagram for marketing is that it allows you to create brand awareness and attract new customers. This is especially true if you are a new business or looking to break into a new or niche industry. Posting high-quality, engaging content on Instagram/Facebook can introduce people to your brand, create a positive association with your product or service, and build trust with potential customers.
Increase Website Traffic
Instagram and Facebook are two of the most popular social media platforms today, so it's no surprise they're also great ways to drive traffic to your website. You can use these apps to post photos and videos introducing people to your brand, promoting upcoming events, and sharing engaging content with your followers. You can also use ads to drive people to your website's product or sales pages. Once they are on your site, you can give them a call to action that leads them through your sales process. You will see an increase in site traffic.
Buyers hunt for businesses on Google, Facebook, Instagram, and other online platforms before purchasing or checking out your services or products. You need an edge over your competitors to stand out from the crowd. Integrating your product and service portfolios on social media sites such as Facebook and Instagram will help you generate higher leads than your peers and competitors.
Build a Strong Customer Base With Facebook and Instagram Live
Facebook/Instagram Live is a great way to create engaging content that connects with your customers. Live video lets you take your fans behind the scenes, giving them a more personal look at your business. You can use a live stream to showcase your brand, announce new products or services, or answer questions from your customers. Using Facebook Live and Instagram Live for marketing allows you to engage with your customers in a new way and build a stronger community around your brand.
Visual Appeal for Your Business
Instagram has powered itself into the go-to social media platform for marketing your product or service. One of the biggest advantages of Instagram as a marketing tool is its visual nature. Unlike other social networks, Instagram isn't designed around words. Instead, it's all about images and visuals, making it a great platform for anyone in the creative industries. This shapes it into the perfect marketing tool for creative brands, like designers, artists, and photographers, who want to share their work with a wider audience.
Strategies For Advertising With Facebook And Instagram:
It is important that you understand why you should market your business on Facebook and Instagram and how you can do it successfully. There are established methods and strategies to gain the most out of the marketing power of Facebook and Instagram. For example, with targeted ads on Facebook, you can select your audience with a high-focused campaign based on their age, location, gender, interests, and more.
Let us have a brief idea of how these strategies work:
Go broad: When you begin marketing on Facebook and Instagram, your first ad or post should be broad. For example, if you market a dog toy store, your first ad should be all about dogs. Targeting people who like dogs would be a good start.
Narrow down your audience: Once you have a few ads under your belt and have been running them for a couple of weeks, you should start to get an idea of what is working. Define the age range, gender, and interests of your ideal customer. Using hashtags in your posts, you can connect with relevant users and bring your content to a wider audience.
Know your market: You can't just pick an age group randomly and target that audience. You also have to know your market. Audience preferences vary according to markets. What applies to the audience in the USA won't apply to those in emerging markets such as Brazil or India.
Test different ad types: Different types of ads work for different people. If you run similar ads in the message, image, and targeting, and one of them is performing very well, keep it up. If one of your ads isn't working, try something else.
Create Quality Content: Now that you know who you’re targeting, it’s time to know the type of content you should post to reach them. Remember, quality content has no substitute. Not only should you post content that your target audience will be interested in, but you should also be posting at the right times of day to reach the most people possible.
Create Engaging Posts: Facebook and Instagram's algorithms have favored posts with high engagement levels, so posting updates that encourage your audience to comment, like, and share will get your posts pushed to the top of your followers' feeds. Build an audience by posting photos and videos that resonate with your target audience. Use hashtags to increase visibility and reach. Engagement is the key to keeping your posts on top of organic Google searches.
Cross-post your Instagram photos to your Facebook page and vice versa: Businesses can use these tools to tell stories about their brand. You can also create custom video content for Instagram Stories, which you can repost on Facebook. This ensures that your followers see your content on both platforms, which will lead to more views, likes, and shares on both networks. This makes the content more versatile, appearing on two different platforms. Some mainstream apps allow people to schedule posts for both Facebook and Instagram.
Overall, Facebook, and Instagram are both incredibly powerful and effective marketing tools. Integrating them into your social media strategy allows you to reach a new audience, increase website traffic, and generate new leads and sales. You can build a strong customer base by combining these platforms. Instagram and Facebook are perfect for reaching an audience on a massive scale.
One of the best ways to use these platforms is to run your campaign. You can promote your business and build your brand while reaching an engaged audience daily. If you are ready to take your business on a new trajectory and want to run a powerful marketing campaign on Instagram and Facebook, contact us.