As a business, it is important to consider various methods in order to improve the brand awareness of your company online. From simply creating a social media account to producing varied content on your website, these strategies could help you to receive an increase in user engagement, sales and more! Interacting with your customers in various ways will also result in better brand authority.
Growing your Blog Traffic with SEO
Blogging is one of the most common strategies that businesses use to help gain better performance for their website online. Not only is it a great way to showcase your company knowledge in a more personal and creative way, but it also allows you to include keywords and other SEO tactics into your website. When creating blog content, Search Engine Optimisation should always be considered as it can help to improve the growth of traffic to your posts.
Keyword Research
By using various SEO methods such as keyword and competitor research, you will be able to gain insights into what your target audience is searching for and what they may be interested in. From this, you can identify a list of topics to write about whilst also implementing the keywords that you have researched into your blog. By selecting keywords based on specific locations, you will also be able to target your audience more accurately. Make sure to track these search terms so you can regularly monitor how they are helping the performance of your blog.
Google Search Tools
Related search is another great researching tool provided by Google and can normally be found at the bottom of Search Engine Results Pages. When searching for a specific topic, Google will dynamically create related subjects that could be of interest to the user. Doing this yourself for the purpose of your blog posts will help you to gain insights into what people are searching for and will also allow you to create more content that you can link to your blog post.
Another great tool that Google provides is featured snippets. These are displayed in various different ways, including:
- A List
- A Table
- A Definition Box
Depending on what is most relevant to your blog post, you can create a featured snippet that will help to provide users with immediate content from your blog through Search Engine Results pages. This will only appear if Google selects your website but if this happens, you will be sure to see an increase in engagement.
Internal and External Links
Internal and external linking is one of the most important factors when it comes to Search Engine Optimisation. Internal linking is where you connect one page to other pages on your website, allowing users to navigate through your site much easier. This also helps to keep users engaged with your website for a lot longer. You can also create topic clusters where you can connect similar blogs to increase the overall views of your posts.
External linking is where you direct a user to another site that provides additional information. This is often used when sourcing statistics or providing users with trustworthy material. Although this would make them leave your website, it is extremely important to incorporate external linking into your content as this can help you to appear as an authority to Google, showing them that you are reliable. Doing both of these things within your blogs is guaranteed to help improve the ranking of your website.
As well as doing this, you should also regularly check for any broken links on previous blog posts and update these as soon as possible. This will be recognised by Google and may help to improve the ranking of that post as well as your website overall.
