Google Shopping: Everything you Need to Know

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Are you looking for an effective solution to advertise your products? Used in over 40 countries, Google Shopping is one of the most popular options for businesses as it can generate a much higher level of user engagement than any other platform.

When searching for specific products, most users will rely on Google to compare prices as this allows them to find the best solution for what they are looking for.

Want to learn more? Keep reading…

What is Google Shopping?

Google Shopping is a comparison platform which gives retailers the opportunity to advertise their products in an easy and effective way.
When someone searches for a product that you sell, they will receive a series of options that are relevant to them. This will include results from both you and your competitors. These results are typically shown at the top of a search engine page and will provide users with an image of each product, their price, the product description and the company name.

Google Shopping allows retailers to use visual aspects in order to advertise their products. When users can immediately see what they have searched for, they are more likely to click on your product campaign. This ensures you receive a higher click through rate (CTR) in comparison to PPC and organic marketing strategies.

Your Google Shopping Process

The process of using Google Shopping consists of four procedures which includes the following information:

  • Your store and products
  • Your product feed
  • Your Google Merchant Centre account (GMC)
  • Your Google Ads Account

When using shopping ads, companies are only required to set up their product information and Google will do the rest of the work for you. Although the preparation is a lengthy process, the advertising experience is simple and retailers are guaranteed to receive great results.

Product Feed

A product feed is the most crucial element when it comes to your Google Shopping campaign and acts as a platform that contains all your product data. It is important to correctly format this information otherwise Google will be unable to create a campaign for them.

This data will then be uploaded to your Google Merchant Centre account. As well as uploading your product feed to the GMC platform, it is also required for you to provide the following:

  • Claim and verify your store’s domain
  • Shipping details
  • Tax details

Google will need this information in order to make effective price comparisons with your competitors.

Google Ads

In order to complete your Google Shopping campaign, you will need to create a Google Ads account. After this, you will be required to select from various options depending on which campaign style you are looking for. After you have created a name, budget and location for your campaign, you should be all set!