Email Marketing

laptop on a desk, with a notepad and pen

There are approximately 3.9 billion online users accessing their email everyday [1]. This is set to increase in the coming years, which makes it one of the most important marketing channels for any business!


We all know that email is a great platform for communication, but it’s more than just that. Seen as more professional by customers, emailing is a great way to improve user loyalty for your business. It is important to maintain the engagement between you and your clients, but make sure to avoid cluttering their inbox!

You can also allow customers to give feedback by emailing them ‘service surveys’! It is valuable for businesses to consider their customer experience as a way to improve site relevance and generate more satisfied clients. This method not only adds another level of engagement to your business, but can also help to monitor the relationship these clients have with your company.

Email is yet another networking platform for businesses to contact similar brands for project opportunities. This may include partnerships, sponsors or collaborations. Providing a quality connection in the industry can allow you to branch out your target audience!


Time and budgets are a key factor for any business and can impact the development processes and company performance. By advertising your brand through emails, you are allowing for a more cost efficient and time reducing procedure.

Email marketing also gives businesses the option to customise content that suit their customer needs. You can specify these emails by location, age or gender. 59% of clients have said that marketing through emails can influence their decision to buy from a company [2]. By targeting a certain audience, users are more likely to engage onto your site and convert into potential customers. This is proven to be a great method for increasing revenue and website traffic.


Email is one of the few platforms online that allows its users to organise tasks by folders and create contact lists. This allows businesses to keep track on customer and colleague information, which will provide more structure to your brand. For more details on Customer Relationship Management, read our blog!

As the online industry progresses it is often important to stick with the basics. Email marketing is just another strategy to enhance your business’ website performance and sales!

Read more of our email blogs online today!

This post includes reputable information from the following sources:

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