Digital Marketing: The Year Ahead

laptop on a desk, with a notepad and pen

2020 has seen a huge growth in the online world. Since the Covid-19 outbreak, businesses have been urged to adapt to the demand of online services. This has created more opportunities for all companies across the internet, but what can we expect for the year ahead? Below are a few marketing strategies that we predict will become increasingly popular in the 2021! 

Video Content 

Video content has always been an important factor to online advertising. This year especially, we have seen a growth in video applications and marketing across the internet. Videos that are quick, engaging and easy to understand are essential when it comes to improving your user experience. 


There have been over 30 million podcasts available to stream since the beginning of this year! Not only are podcasts convenient to all users around the world, but they are also a great alternative to reading books. Podcasts allow users to get information wherever and whenever they wish to. This is just another example that shows the growth of online services. 

Voice Search 

From Siri to Amazon Alexa, voice search has expanded massively through the years. More than half the world’s population rely on voice search to answer their questions. It is evident that this will only grow more and more into the future.  

Text SearchesVoice Searches
Restaurants near me Where is the nearest restaurant to me right now? 
Christmas presents for boys What can I get a boy for Christmas? 
Top places near me Where is a good place to visit near me? 

As a business, it is important to change your SEO strategies to benefit voice searches as they are typically more conversational than standard text search. 

Chat Bot 

Artificial Intelligence, typically in the form of a chat bot, has also seen a rise in popularity this year. A chatbot is a 24/7 website service that can help to take care of customer queries. It is beneficial to have this element on your website as a way of giving your customers immediate responses to what they are looking for. This can generate a greater user experience which will in turn, help to maintain customer loyalty. 

Social Media 

Throughout the Covid-19 pandemic, there has been an increase in online activity. This is especially focused around social media platforms such as Facebook and Instagram. Having a good social media plan can help businesses engage more with new and existing customers. Social media is made for networking. Next year, we predict that this will be an even more important marketing element in the digital industry. 


Having a business that is known across the globe is the key to success. However, this year more and more customers have decided to keep it local and are investing more time into businesses close by. Because of this, it is important to reach out to local customers as this can help to generate more loyalty and value to your website. 


This next year, we will see an increase in interactive content on company websites and social pages. Some may include the following: 

  • Blogs 
  • Videos 
  • Questionnaires 
  • Surveys 

This content is a great way for customers to communicate with businesses and other users. As a business, providing your audience with interactive content can help to build a stronger relationship and gain the trust of potential customers. This can also give value to your website which could help the online performance of your company. 

If all these marketing techniques are filtered into your online business, then you can be sure to see an improvement in customer ranking and website performance! 

Read more articles about the latest digital trends and what to expect in 2021 online today.