Whether you are looking to advertise your products online or want to improve your current ecommerce website, here are the top 10 must-haves that we recommend inputting onto your platform!
1. User Friendly
As a digital business, we acknowledge the importance of optimising our website for users online. Amongst marketing strategies and brand design, customers and target audiences are some of the most important parts of any business. Because of this, creating a user-friendly platform is essential for a successful ecommerce website. In order to achieve this, you will want to make your customers purchasing experience as easy as possible. One way you can do this is by improving search functionality. When a customer looks up a product, providing them with autocompleted suggestions will not only make the process as quick and easy for the customers, but it will also highlight other products that they may be interested in!
2. Mobile Friendly
Most online shopping is conducted on a mobile device. Therefore, it is important to make sure your ecommerce website is optimised for this. Not only will this help to create a better purchasing experience for the buyer, but it will also lead to an increase in sales for your business!
3. High-Quality Images/Videos
To accompany your product descriptions, you will need to upload visually appealing product images to attract and target your audience. Making sure to include a variety of images showing different angles and close ups will also help to satisfy the buyer, resulting in a greater chance of purchase.
Incorporating 'candid' images of customers using or wearing your product will help to persuade the buyer whilst also bringing authenticity to your website.
As you will be uploading several images to your site, it is crucial that these files are optimised to ensure the loading speed isn't affected.
4. Customer Reviews
Product reviews are just as important as applying plenty of images to your site. This is because they can emphasise the quality of what you are selling. Using genuine customer reviews to market your products is a great way of adding credibility to your brand whilst also encouraging completion of the users purchasing experience.
5. Promotions and Product Deals
Offering customers money off selective products/services will motivate them to buy more from your website. Most ecommerce websites nowadays have a constant flow of offers on a variety of products. This helps to retain your customers as they will keep coming back to your great sales! It will also entice users to learn more about your competitive prices.
6. Related Items
Inputting a plugin that allows users to see related or suggested items below a product is another great feature that can encourage additional purchases. This also helps to highlight other products that you have available without users needing to use the search tool.
7. FAQ's Page
Frequently asked questions may help to resolve issues that a customer is having. Whether this be about the return policy, delivery options or tracking their order, including an FAQ's page is an easy way of generating customer service more efficiently.
8. Social Sharing
By sharing your products across social media, you will be able to obtain a better reach towards your target audience. Implementing social media plugins onto your ecommerce website will also allow customers to follow your content which will in turn, help to build up authority and online performance.
9. Security Features
To ensure your customer information is protected, it is important to use a secure ecommerce platform to ensure privacy and allow users to trust your website. Sites such as Magento, WordPress and WooCommerce are recommended as some of the most secure ecommerce platforms.
To create a secure ecommerce website, make sure you have access to and enable the following:
- SSL Certificate
- Two-Factor Authentication
- Use of Firewall
- Privacy Policy Link in Footer
10. Payment Options
To complete a user's purchasing journey, it is a good idea to offer a range of payment options. Doing this provides customers with flexibility and will likely make them complete a sale. Some advanced payment options you could include are:
- Apple Pay
- PayPal
- Klarna
