Like any other digital industry, graphic design has seen constant changes in trends throughout the years. In order to make sure you're on top of the game, we have identified a selection of design techniques that we expect to make it to the trends in 2022!
The Return of Serif
Fonts and typography play one of the biggest parts of branding and graphic design. For many years, there has been a constant trend in sans serif fonts across several businesses. Due to such a high use of this font type, many businesses have returned to nostalgic roots. Because of this, we expect to see the return of more traditional, serif fonts. The meaning behind the typography appears elegant and sophisticated but also evokes a fun, nostalgic feel.
Custom Brand Visuals
Funky illustrations and collages have made a huge appearance in 2021. Not only has this design element helped to add creativity to a brand, but it is also a great way to incorporate unique personalities to a website! Illustrations can also be used in a variety of different ways. From general webpage and social media images, to feature images on blog posts, combining this trend with the modern styles of web design will help to add fun and friendliness to your brand. Because of this, we expect to see several more businesses utilising this trend in 2022 and beyond!
Most businesses that you see today will feature geometric shapes within either their logo or typography. Giving a futuristic feel, this visually appealing trend has become increasingly popular and helps to enhance marketing visuals across platforms. This is mainly because of their clean, simple and minimalistic features.
Hand Drawn Elements
Tying in to the trend of illustrations, hand drawn elements can help to bring another level of authenticity and uniqueness to your brand. Updating the standard stock images on your website with more personal and creative elements will also help to bring attention to your skills and expertise.
Having an attractive background on your website can not only help to intrigue potential clients, but it can also impact the users experience on your platform. Choosing the right background colour and elements plays a huge part in the readability of your content as well as the user journey across your site.
That is why it is important to create a background that isn't too busy as this can distract users from what matters more, like your products or services!
From black and white to bold colours and patterns, this trend has seen a constant change through the years. In 2022, most companies are focusing on incorporating neon colours to their branding. These striking colours are a great way for your business to stand out from competitors. The contrasting factor of these bright background colours to other elements on your website will also make your content more legible.
It may seem obvious but by increasing the font size of specific content on your website, you will be able to make a huge impact towards your audience. This trend will also help you stand out from competitors within your industry and is another way of adding personality to your brand designs.