Get in Touch

Social media marketing is a powerful tool that allows businesses to reach a much wider audience. As the digital industry continues to grow, more and more users are relying on this platform to interact with brands. Because of this, the benefits of social media marketing can help businesses to acquire customers, drive sales and increase brand awareness online!

Social Media Marketing Ideas

Social media marketing is the process of creating and sharing content across a multimedia platform. From paid advertising to video marketing, social media provides businesses with a more personal approach for targeting new and existing customers. As a web agency in Dorset, we understand the importance of using various digital platforms in order to capture and retain users. Check out these social media marketing ideas for your business strategy!

Google Analytics has become one of the greatest platforms for business online. Late last year, the company announced one of the most significant updates for the platform; Google Analytics 4. Here are a few changes that we think are necessary for you to understand when it comes to this new update!

What to Expect

Currently, any existing properties on your account will remain in the traditional form of Google Analytics. However, adding new elements will automatically default to the update. Because of this, it is important that you prioritise learning Google Analytics 4 for the future performance of your company.

Data Analysis

Google Analytics 4 uses different data structure and collection methods to provide businesses with more control over data analysis. The new update is now based on users and events instead of sessions which helps to determine the interaction of each user instead of collecting data within a given time frame. This provides businesses with new insights, showing the process that each user takes to complete an event and gives access to the exact steps that may need improving. Moving the focus from sessions to events creates a range of benefits for businesses in the marketing industry and allows for cross-platform analysis as well as highly crafted marketing strategies.

Google Analytics 4 is much more flexible than previous updates and allows businesses to both track and predict the behaviour of each user more easily. As well as this, marketers will have access to key trends and indifferences in data which will help to create stronger strategies that can better segment and target your audience.

Homepage Format

Google's main focus with this new update is to provide businesses with overview reports that easily summarise data across all platforms. The new homepage format is a strong example of this as it displays data from all of the following:

As well as this, you will have instant access to a summary of where each user is coming from, you most effective campaigns and which page has the highest engagement. This will allow you to easily identify which strategies are performing the best for your company.

Reports

There are a range of new reports that give access to various data analytics depending on the priority of your business. Some examples include:

Analysis Hub

Analysis Hub is a new feature for Google Analytics 4 and provides businesses with access to advanced tracking methods. If you want to focus on specifici analytics from a marketing campaign, the analysis hub will allow you to customise and track exact data for this.

At the end of the day, gaining better analytics insights will help you to develop strong marketing decisions and in turn, improve the performance of your business. Learn more about Google Analytics 4 now!

In order to achieve great results and target your audience effectively, it is important to create a full PPC management plan with a range of marketing strategies. Ad management is one of the most complex factors when it comes to campaigning. Because of this, it is essential to focus on data tracking before, during and after your campaign is launched to ensure the best possible results. Here are some top tips that you can follow when managing your PPC campaigns!

The Correct Platform

When it comes to PPC campaigns, it is important to find the best platform to advertise on as this can affect the overall performance and outcome of your ad. Establishing who your target audience is and what you are selling can help to determine the right platform for your business campaign. Some common PPC advertising platforms include:

Real-Time Data

Before launcing a campaign, you will need to identify a set of goals in order to create content that targets these areas. This can be determined through the use of real-time data. With a range of analytics platforms available, you will be able to identify various different metrics to better establish your target audience which will therefore help you to create an effective campaign.

Data Tracking

Data Tracking is one of the main focal points of ad management and is essential for businesses as it can help them to recognise the performance of a PPC campaign. With the convenience of data tracking, you will have the ability to view any of the following:

These metrics can help when it comes to assessing which products, services or webpages are generating the most traffic. Based on the results of this data, you can then easily optimise the areas that are performing less than others, ensuring to further improve the results of your PPC campaign.

Focusing on total revenue, sales and return of investment as well can also determine whether or not your PPC strategy is effective to reaching your business goals.

IMPORTANT: Updating your campaigns and optimising your products and website regularly in real-time is one of the most important methods in ad management as it can help to improve the success rate of your campaign.

Different Strategies

In order to find the most effective methods for your business you will need to allow space to adapt your campaign for your audience and strategy. This could be anything from testing various budgets to researching and implementing different keywords. Trying multiple different strategies is an important tactic when it comes to creating an effective campaign for your business and audience.

Trends

Managing your ads by adapting to the latest trends can help to reach a wider audience and gain an increase of engagement on your PPC ad. Balancing between trends and your target audience is the key to a successful campaign.

The possibilities are endless when it comes to advertising your ecommerce products online. But what if I told you that you could campaign and allow customers to purchase your products all on one platform? A chatbot is what you need!

What is a Chatbot?

A chatbot is a programme that generates conversation with users and is made to complete specific objectives and services. When it comes to your ecommerce company, chatbots are designed to do all of the following:

By providing solutions, tips and assistance to user queries, chatbots have the ability to gain knowledge on what the customer is interested in. This will allow you to generate product suggestions based on their responses. Redirecting users to your company website will also help to create a helpful and enjoyable shopping experience whilst boosting sales, conversions and user engagement.

Chatbots are capable of providing almost unlimited solutions to user queries. Because of this, more people are trusting chatbots due to the vast amount of knowledge that the platform can provide.

In order to meet the increasing demand of this platform, it is important to consider implementing chatbots into your marketing strategy. Now a common feature on social media, it has never been easier to build a chatbot platform for your company.

Facebook Messenger Bots

Facebook Messenger is the second most downloaded social networking application so far this year and has over two billion monthly users! With such a huge audience, this platform can help to generate a greater brand awareness for your company.

Based on specific responses from the user, Facebook Messenger bots are designed to automatically create relevant conversation to help generate leads and entice the customer to complete specific objectives. This could be anything from making an appointment or buying a product on your website. In order to fulfil this, the messenger bot works with Facebook API to gain access to user information. This makes it easier for the customer to complete certain requests that the bot may need in order to reach your goal.

Not only are messenger bots a great way of increasing brand awareness and sales, but the platform can also act as a CRM system. By gaining information from users and understanding their responses, companies will have the ability to target the right audience for future conversations.

Building your Messenger Bot

There is no coding knowledge needed when building a Facebook Messenger bot which makes it easily available for any company.

Firstly, it is important to decide what you want to accomplish when using a chatbot service. Once you have identified this, you will then need to plan out an ideal conversation in order to better understand the potential outcome from customers. Using the if this, then that scenario can help you to produce effective solutions for whatever response you get.

Remember to be honest and casual in the behaviour of your messages and don't forget to give users the option to talk to a real person as this can help to prevent any negative experiences. Making it look like a realistic conversation will also help to gain better insights.

Implementing video, links and photos is a great way of improving user experience and makes it easy to track the engagement and performance of your messenger bot.

After you have built your messenger bot, it is important not to forget to test your conversation as this will allow you to identify the effectiveness of your service before it reaches potential customers.

There are platforms such as Mobile Monkey and Chatfuel that provide guides on how to build an effective chatbot on Facebook Messenger.

Promoting your Messenger Bot

There are many ways of promoting your messenger bot to help gain a wider customer engagement. Some of these include:

There are a range of possibilities that come with using chatbot services for your ecommerce company. Messenger bots are expected to be integrated in all digital strategies and are guaranteed to make you more money! What are you waiting for?

We currently live in a world where customer feedback is a key factor when it comes to developing a successful product. Anything from services, website or mobile applications, it is important to focus on incorporating user testing to identify the performance and usability of your products.

What is User Testing?

User testing is the process of observing and tracking the behaviour of real users whilst they use one of our products. This method is a great way of gaining insights as well as measuring the usability of your products before its launch. By generating feedback from real customers, you will be able to ensure that the development of your product is strictly tailored to your customer needs. Doing this will help you to achieve marketing objectives and conversions by improving the overall user experience of your products.

It is important to consider user testing within your development process as this can help you to achieve all of the following:

In order to successfully fulfil these goals, it is important to base your testing on the following questions:

Gaining feedback that will answer these questions will help you to truly identify the effectiveness of your product. There are various different tests that you can use to complete this.

Moderated User Tests

User Testing

Moderated tests are similar to most user testing examples but is accompanied by moderators. Specifically performed on products during the early stage of development, these moderators are there to guide users through the test, answer their questions and gain feedback. This is an effective process as it allows moderators to collect more targeted feedback which will in turn, allow developers to create a product that meets the specific needs of your audience.

Unmoderated User Tests

Unmoderated tests are run remotely and require the presence of specific tools or SaaS platforms to automatically record user insights and interactions. This method provides customers with pre-determined tasks where they are later asked to produce both positive and negative feedback.

As this test is not supervised by a moderator, it is important to provide clear instructions to avoid customers getting confused on how to perform the test. Not only is this options cheap and easy to implement, but they can also be run at a much larger scale than most tests.

Focus Groups

Focus groups user testing

Focus groups are designed for companies to engage with several participants and gather the needs and expectations of your product. Specific questions will be asked to determine the opinion of each user and relevant changes will be performed to ensure the product meets the needs of each participant.

Surveys

Surveys can be performed both online and in person and are a quick, cheap and reliable way of gathering the feedback from a variety of users. With this method, it is important to target the right audience in order to achieve relevant responses for your product.

A/B Tests

A/B Testing

These tests are often performed after the development process and include two products with different layouts and navigation tactics. This allows companies to gather analytics that show how each user performs on both products. You can determine the effectiveness of each design by collecting data such as clicks, average session duration and bounce rate. The outcome of each test will allow you to decide which product is more effective when it comes to the user experience.

For nearly two decades, LinkedIn has provided users with an effective communication platform that allows businesses and employees to interact and engage with each other.

LinkedIn is not only one of the oldest social media networks still being used today, but remains a great channel to help establish and build brand awareness for businesses across the globe.

Improve your LinkedIn Presence

Similar to Facebook and other various social media, LinkedIn is a great stage for companies to showcase their products and services. With a range of marketing strategies, here’s how you can improve your LinkedIn presence!

Consistent Posting

On LinkedIn, it’s all about posting effectively and never drowning your followers in content! It has been proven that posting over 50 times a month will only see approximately 26 engagements. However, 10-30 times a month will generate a greater average of 80 engagements!

It is also necessary to consider the best times to post during the week. If you are a B2B company, we recommend posting mid-week during the morning and at the beginning of the week if you are B2C.

Visual Content

More recently, visual content has seen a greater rate of engagement at around 94% more views that text posts. The type of visual content that is effective can vary from any of the following:

Creating posts that show a variety of these elements can help to reach a wider audience and therefore increase engagement and brand awareness for your business. It is also important to focus on content that is heavily used on LinkedIn. This could include:

Sharing Content

Sharing content made by others can help to provide insights from other reliable sources and is helpful for not just your business, but your audience as well! This could be anything from industry news and tips, to trends and offers. Sharing content from different companies will also help to generate greater trustworthiness from your audience.

Don’t Oversell

Although the main marketing strategy for businesses has always been to campaign and sell products, creating posts on social media that feel too much like an advert will often have a negative effect on your audience. Providing content that is educational, entertaining and insightful will help to interest users more so than directly posting about your brand.
At the end of the day, building a relationship with your audience will give you a greater chance of creating leads than forcefully promoting your products and services.

Does your brand attract the right audience? Are you using the correct platforms to communicate with your customers? Are you standing out from key competitors? If you can answer these questions confidently, then you are one step closer to building the best brand for your business!

When it comes to performing well online, there are many factors that should be put in place to ensure your business achieves success. Here are some top tips and tricks to ensure you create the best platform for your organisation!

Customer Experience

Like most marketing strategies, it is important to focus on a customer’s experience when it comes to creating a brand. In order to do this, you will need to understand your audience and their journey both online and in the real world. By acknowledging and incorporating these factors into your brand, you will achieve an affective experience for your clientele.

Here are a few ideas to consider when creating a unique and distinctive brand:

In addition to quality products and services, a brand that includes these factors is guaranteed to help increase both the revenue and performance of your business online!

Consistency

Consistency is key when it comes to building your brand. In order to do this, it is especially important to focus on various styles of content through different platforms. This helps to not only better establish your customer segment, but will also improve your engagement with potential clients. However, avoid bombarding your customers with emails, posts and other forms of communication as this will most likely annoy and confuse them!

Your Business Goals

When creating a clear brand strategy, you should always focus on what the goals are within your business. This will help to better identify the type of content that you should be creating as well as what the overall design of your company should look like. Answering the following questions will definitely help:

By defining the qualities and overall aspirations of your business, you will be able to showcase a more unique brand to your customers. Adding personal touches will also help to create a sense of trustworthiness which is a key factor when it comes to gaining a wider audience.

More than 40% of websites are powered by WordPress! Are you surprised? This powerful platform allows users to create bespoke websites and content with unique solutions for any business. When it comes to building your site through WordPress, there are several factors that need to be considered to ensure your website succeeds online!

Hosting

Choosing the right hosting provider is essential as without one, your site will have no way of going live. The right hosting provider will also assist you with avoiding crashes and improving the speed and traffic of your site.

SEO

Installing an SEO plugin is important if you want your website to succeed. Search Engine Optimisation will allow your business to rank highly in search results, ensuring to improve the engagement and brand awareness of your company! When creating content that is SEO-friendly, it is important to consider including the following:

Theme

With thousands of themes available, you will be sure to find the perfect layout that allows you to best present your brand, products and services. Choosing a mobile-friendly theme will also help to build up your online ranking and generate a wider audience base.

Plugins

From contact forms to live chats, most websites will have plugins included on their pages. Adding these features can help to create more engagement and functionality to your website however, too many plugins can often slow down your website. Make sure to focus on only adding plugins that benefit your audience and website. There are a range of plugins that you can browse in this directory.

Analytics

Google Analytics and other tracking platforms are essential when it comes to creating an effective website for your business. Not only do they allow you to monitor the performance of your website, but analytics tools can also help you to gain insights into the engagement of your audience.

Connecting Google Analytics to your WordPress dashboard can give you a real-time understanding of how many people are visiting your website.

Alt Text

Images can often be the strength of a website as they can help to create a greater user experience by breaking up text and highlighting key points for readers to better understand. Feature images are also important as they appear as the thumbnail to your post. This can help to generate more engagement and click to your website.

When including visual content into your website, it is important to add alt text to each image. Alt text will not only help people who are visually impaired, but will also improve the performance of your website. Google doesn’t yet have the ability to recognise pictures so including alt text will provide it with enough understanding to choose how your website ranks.

Safety

Keeping your WordPress website secure should be one of your top priorities when it comes to protecting your business from bugs or hackers. We recommend doing the following:

As the digital community continues to evolve, we focus on the rise of performance marketing and how it has become one of the most effective advertising strategies of the year. As a business, it is also important to consider how you can implement this into your approach to advertising.

What is Performance Marketing?

To put it simply, performance marketing is a form of online advertising that involves the execution of various results. This process requires two parties, an advertiser such as merchants and retailers, and a marketing company like affiliates and producers.

The advertisers will generate a payment to the marketing company once a specific action has taken place on the campaign. This could be anything from a sale, lead or click and can be performed on various marketing channels. Many performance marketing advertisers generally rely on the following:

Influencers with large online platforms and personalised online shopping experiences are also common examples of performance marketing strategies that are currently being used today.

Social Media Advertising

Using social media to generate traffic and brand awareness is an extremely popular strategy as it allows advertisers to campaign across multiple platforms such as Facebook, Pinterest and Instagram. The style of engagement is usually focused around likes, shares, clicks and sales and is very easy to measure.

Sponsored Advertising

Sponsored advertising is mainly focused around influencers creating content on websites and different platforms. This could be in the form of a post, blog or video and involves promoting a certain brand or product. In doing this, the influencer receives compensation that could be anything from a special offer to a free product or experience.

Search Engine Marketing

Search Engine Marketing is known as a real-time auction system and can be effective through either paid or organic strategies. This method mainly focuses on increasing visibility by using popular search engines such as Google or Bing. Find out further information about PPC and SEO marketing!

Performance marketing combines, paid advertising and brand marketing as a way of helping both retailers and affiliates to grow their businesses. Although quite similar to Pay-Per-Click (PPC), advertisers are only required to pay marketing companies after specific actions have taken place. This gives advertisers a range of benefits as well as greater brand exposure.

Using performance marketing as a way of advertising online will give everyone the chance of being successful. Because of this, both parties will have the opportunity to target their marketing campaigns in a more strategic and methodical way.

To put it short, programmatic advertising is the process of buying digital advertisements through the use of advanced software.

How it Works

In order to effectively perform programmatic advertising, there are several steps that occur. These all happen in a matter of milliseconds whilst the webpage is loading.

Firstly, a user will visit a website. As soon as this happens, the process of audience targeting begins. This involves segmenting the user based on various demographics and behavioural data. Some of these include:

Contextual targeting will also be considered during this process in order to make sure that the chosen ads adhere to the content of the webpage visited by the user.

This entire process is in the form of automated bidding and consists of a publisher listing specific ads on their Supply-Side Platform (SSP). Each characteristic of the user is taken into consideration by the Demand-Site Platform (DSP) and a bidding is then placed for any relevant ads. Once this has been completed and a necessary ad is chosen, it will then be displayed on the publisher’s website.

Benefits of Using Programmatic Advertising

If you are a business looking for a marketing strategy that is guaranteed to target your audience effectively, programmatic advertising is perfect for you! There are a range of benefits that come with this method of marketing, including:

Precise Targeting

Programmatic advertising gives businesses the ability to accurately reach their target audience through the use of advanced software and technology. The process of programmatic advertising helps to segment the user into a specific audience, guaranteeing that whoever sees your campaigns, are a part of your target audience.

More Control

Because of the audience targeting that is involved in programmatic advertising, you will have more control over who sees your campaign.

Saves Money

This form of advertising will also help you to save money. By effectively targeting the right audience, you don’t have to worry about your campaign being wasted on viewers who are unlikely to find interest in your products.

Adjust in Real-Time

You will have the ability to adjust and optimise whenever necessary which will help to improve the performance of your advertisement. Insights of this will happen immediately so you will be able to tell whether your methods are working effectively or not.

Multi-Media Platforms

There is no limit to what media is available for programmatic advertising. This method of marketing can be presented through social, display, video, audio and even television. Doing this will allow you to reach a much wider audience across multiple devices including mobile, desktop and tv.

Display Advertising

Display advertising is one of the oldest forms of programmatic advertising and is the process of marketing through images, videos and other visual formats. Commonly placed on websites in the form of a banner, image or text ad, this method allows businesses to build brand awareness more easily.

Now you know more about programmatic advertising, will you choose it as your main marketing strategy?

Radio campaigns are some of the most effective forms of traditional marketing, but how can you track their performance? Here are a few ideas to help you identify the success of your campaign…

Google Analytics

Google Analytics is mostly known for its ability to track website activity and various other forms of digital engagement. However, there are also many attributes that make it easy to identify the impact of your radio campaign.

Some of these include:

Search Volume

You will be able identify the success of your radio campaign if certain keywords in your ad have an increase in search volume.

Site Traffic

Unless you have multiple campaigns live at the same time, it is easy to recognise the performance of your radio ad through the use of the site traffic attribute on Google Analytics. If you notice an increase in user engagement then you know that your radio campaign is working successfully.

Conversion Rate

There is a greater chance that you will see an increase in conversion rate if the user is coming from your radio campaign. This is because they are mostly choosing to visit your website out of interest after hearing your ad.

Bounce Rate

Similar to the point above, visitors accessing your website after listening to your radio campaign are more likely to perform more actions instead of immediately leaving your website. Seeing a positive decrease in bounce rate will prove that your radio campaign is performing well.

All of these attributes help to indicate any increased engagement that may occur after your radio campaign.

Unique URL

In order to create a clearer understanding of how your radio campaign is performing, you could also create a unique URL for your ad. This makes it easier to identify which visitors have come from listening to your radio campaign. Comparing this data to your current site analytics will provide you with a clear answer as to how effective your ad is.

Surveys

By asking the question ‘how did you hear about us’ to your customers, you will be able to clearly segment your audience. Doing this allows you to gain a wider understanding of not just the number of users coming from your radio campaign, but how each visitor found you in the first place. Surveys can be created for website or in store use as well, ensuring you cover all areas of your business.

Promotions

Providing customers with offers that relate to your radio campaign can help to distinguish who has listened to your ad. There are ways of being able to track this on Google Analytics so you can measure the effectiveness of your campaign in real-time.

Evaluating and tracking your radio campaign is a great way of being able to identify the success of your ad whilst also recognising if it is correctly reaching the audience that you are targeting.

Read more of our radio blogs online today!

Are you looking for an effective solution to advertise your products? Used in over 40 countries, Google Shopping is one of the most popular options for businesses as it can generate a much higher level of user engagement than any other platform.

When searching for specific products, most users will rely on Google to compare prices as this allows them to find the best solution for what they are looking for.

Want to learn more? Keep reading…

What is Google Shopping?

Google Shopping is a comparison platform which gives retailers the opportunity to advertise their products in an easy and effective way.
When someone searches for a product that you sell, they will receive a series of options that are relevant to them. This will include results from both you and your competitors. These results are typically shown at the top of a search engine page and will provide users with an image of each product, their price, the product description and the company name.

Google Shopping allows retailers to use visual aspects in order to advertise their products. When users can immediately see what they have searched for, they are more likely to click on your product campaign. This ensures you receive a higher click through rate (CTR) in comparison to PPC and organic marketing strategies.

Your Google Shopping Process

The process of using Google Shopping consists of four procedures which includes the following information:

When using shopping ads, companies are only required to set up their product information and Google will do the rest of the work for you. Although the preparation is a lengthy process, the advertising experience is simple and retailers are guaranteed to receive great results.

Product Feed

A product feed is the most crucial element when it comes to your Google Shopping campaign and acts as a platform that contains all your product data. It is important to correctly format this information otherwise Google will be unable to create a campaign for them.

This data will then be uploaded to your Google Merchant Centre account. As well as uploading your product feed to the GMC platform, it is also required for you to provide the following:

Google will need this information in order to make effective price comparisons with your competitors.

Google Ads

In order to complete your Google Shopping campaign, you will need to create a Google Ads account. After this, you will be required to select from various options depending on which campaign style you are looking for. After you have created a name, budget and location for your campaign, you should be all set!

Whether you are looking to connect with potential customers, influencers or other organisations, Pinterest is filled with opportunities and ways to help expand your brand!

What is Pinterest?

Since its launch in January 2010, Pinterest has become one of the most successful visual platforms and has over 320 million active monthly users!

With years of experience, Pinterest’s main focus has always been to inspire and showcase a variety of knowledge and ideas to its target audience. Because of this, many innovators and entrepreneurs rely on this platform to create goals and tactics for their business.

Marketing Tips for Pinterest

By using Pinterest, organisations will be sure to receive engagement with users that are interested in finding out new ideas and products. This can be an easy route to marketing your business as a way of not only helping to build a brand, but to provide advice and services to interested users.

Ecommerce

Like many other social media platforms, Pinterest has become a great stage for businesses to advertise their products. Based on the content that has been featured by various companies, this new eCommerce system has seen purchases from around 83% of weekly Pinterest users.

Pinterest covers a vast number of topics and with a variety of audiences using this site, you can be sure to find success in campaigning and marketing on this platform. Because of this, Pinterest is yet another platform to showcase what you can offer to potential clients.

Mobile

Using Pinterest to market your brand is also a great method to help produce content that is optimised for mobile engagement. 85% of Pinterest’s users tend to access the platform through mobile devices so it is important to create content and campaigns for this purpose. Doing this is guaranteed to enhance your online SEO ranking and target audience!

Content

Although Pinterest is predominantly an image-based platform, there are a wide range of creative content ideas that businesses can use to promote their brand. This could be any of the following:

Not only is it important to always create varied content, but it is recommended to post at least once per day to ensure your content will reach a wider audience.

The possibilities are pretty much endless when it comes to social media marketing on Pinterest!

As a new year unfolds, it is important to keep up to date with the latest developments from digital organisations such as Facebook and Google. Doing this will help businesses stay on top of any changes that may affect their online performance strategies. We have found a few key updates that you should know...

Facebook

As if Facebook isn't changing enough, their latest update has included major transformations within its advertising policies.

As well as this, Facebook has also continued to focus on Video marketing as its dominant media type. Nearly 69% of marketing experts say video ads have a higher rate of investment (ROI) than any other ad type. That being said, we are not surprised that Facebook is focusing on this trend for 2021.

TikTok

TikTok has released a plan to incorporate eCommerce options within its videos. This will allow businesses to showcase their products on their profile, giving users the opportunity to purchase from the app. This new marketing strategy will not only help TikTok to gain more user engagement but will also help companies from all around the world.

Read more blogs about TikTok online today.

WhatsApp

A bit of a rough start to WhatsApp this year, as they have confused and caused quite a controversy with its new privacy policy update. The new update was set to include data-sharing from users to businesses on the platform and concerned many of its customers.

This caused a dramatic increase in downloads for alternative messaging apps and saw WhatsApp at the bottom of the list last month. Because of this, the messaging platform has decided to delay its update until further notice.

Google Analytics

Released late last year, version 4 of Google Analytics provides businesses with a better understanding of their customers which in turn, has allowed companies to create better experiences for their target audience.

Focusing on App and Web properties, this new update allows businesses to analyse online performance from a range of devices and platforms. These insights will help to improve all ROI which is the main purpose of the version 4 update.

Also included in this update is a variety of smart tactics to benefit your marketing decisions. These include:

Find out more information on digital marketing and social media with our blog.

When it comes to redesigning your website, there are a few important factors to ensure that the quality of your final product meets the needs of your consumers. Continue reading to find out more!

Web Redesign

Web redesign is commonly known to be the process of ‘renovating’ a website as a way of improving content, design, navigation and user experience. To understand this further, we have come up with a few tips that are crucial when it comes to creating a unique redesign for your digital platform.

Understand Your Target Audience

As much as your website is meant to showcase who you are as a company, it is also important to choose a design and layout that best suits your target audience.

In order to understand this, start by researching your competitors and finding out what they do to help improve their user experience. These tactics could make a difference to your website and may also help you gain more knowledge on the people within your market.

Upgrading the design and layout of your website so that it is both responsive and interactive for your customers will create a greater user experience. This may also help to generate a higher conversion rate and better online ranking for your company.

Develop Your Goals

It is always important to focus on creating content that will help to achieve the goals of your company. However, it should also be essential that you adhere to these goals when redesigning your website. Whether you wish to generate more sales or improve customer knowledge on your products, prioritising the overall purpose of your website should give you a better chance of achieving your long-term goals.

Your Homepage

Your homepage will almost always be the first point of engagement that you will have from your customers. Because of this, it is important to include content that briefly showcases and links to the following aspects of your business:

The layout and navigation of your homepage should also pose as a good example of what your customers can expect from your other landing pages. This will help to give a great first impression whilst also improving the chances of conversion.

Keep it Unique

When redesigning an old website, you should focus on creating new content to help with your overall site ranking. Starting afresh will also make it easier for search engines and potential customers to recognise your website. However, remember to also keep it personal to your brand as this will help your company to stand out from competitors.

Read more articles about performance online today or why not try blogs on UX\ user experience instead? Alternatively read more about the importance of re-designing a website.

You’ve just created a new website for your business and are looking at expanding your clientele online. With the help of SEO, you will be able to enhance your website and in turn, reach a larger target audience.

Optimising for SEO

SEO, known as Search Engine Optimisation, is the practice of increasing online traffic to your website through organic search results. It is important to implement SEO as a way of increasing the performance and customer engagement of your business.

There are a range of key factors that you will need to consider when it comes to optimising for SEO.

Title Tags

Title tags are displayed on search engines results pages (SERPs) and are extremely important when it comes to SEO. Creating a title tag that both entices and presents what you are talking about is helpful to any reader and will encourage users to click onto your page.

Keeping your title tags to a specific length for your website is crucial as Google will only display the first 50-60 characters. Large and over descriptive titles may also put off users from clicking so keeping it short and sweet is a must!

Using relevant keywords within your title tag will also help search engines and users find your website. Header tags have a similar effect so it is just as important to include these into your site as well.

Meta Titles and Descriptions

Title tags are often partnered with meta descriptions that provide a more in-depth summary of a webpage. These can therefore help search engines understand what businesses are talking about.

Meta titles and descriptions are used across a range of platforms including web browsers and social networking sites. Because of this, it is important to include relevant and clear information for all types of users. Google has recommended that meta descriptions do not exceed 160 characters as this is seen to be a sufficient amount that can allow businesses to summarise what they are talking about.

Internal Links

Once you have successfully engaged users to click onto your website, it is important to link relevant pages throughout your content to entice them to look further into what you have to offer. Internal linking also gives customers the impression that you have a lot of knowledge on what they are interested in and proves that you can offer this to them.

Keywords

Including relevant keywords into your content is possibly one of the most important factors to remember when optimising your website for SEO. Using specific keywords will allow users who have searched for these terms to find your website. This helps to generate a higher click-through rate (CTR) and will further increase the ranking of your website! 

Company Information

Keeping up to date on the information about your company will also help generate further trust between you, the search engine and any potential clients. Whether this refers to your opening hours, or your company policies, keeping track of this information will improve the ranking of your website as well as the overall performance of your business.

Read some more of our SEO blogs , blogs about Google and 2021 articles, online today! On our website, you can get further information on Google page experience.