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DSM Design's News & Articles

Welcome to the DSM Design blog. Below you can explore our latest news and articles on new and upcoming trends. We cover a range of topics including Marketing, ECommerce, Design and Development. Discover new ideas for discussion and find out more about services we offer.

DSM Design have been established for over 35 years and offers consultancy services and more. If you have a question on a new topic, feel free to contact us today.

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19 November 2020
What is the Value of UX?

UX, also known as user experience, is commonly associated with the understanding of user needs, as well as the importance of creating a great online experience for customers. But what is the value of UX in digital marketing? The Value of UX Creating a great user experience (UX) for your target audience is essential in […]

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30 October 2020
Up-To-Date with Instagram

As Instagram announces its 10-year anniversary, we take a look at the new features that have recently been announced to add to the site's success. But how can they be used to improve online businesses? Reels Launched in early August this year, Reels is the latest trend on Instagram. With its 30 second recording ability, […]

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29 October 2020
LinkedIn Stories: The Latest Update

It’s finally here-LinkedIn stories! After being trialled and tested throughout this year, LinkedIn have finally released their very own stories segment on mobile devices. Amongst being a great opportunity for businesses to expand their content on mobile platforms, this new update comes with a huge range of benefits for all LinkedIn users. Following in the […]

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16 October 2020
Digital Marketing: The Year Ahead

2020 has seen a huge growth in the online world. Since the Covid-19 outbreak, businesses have been urged to adapt to the demand of online services. This has created more opportunities for all companies across the internet, but what can we expect for the year ahead? Below are a few marketing strategies that we predict will become increasingly popular in the […]

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15 October 2020
Using LinkedIn To Benefit Your Business

Are you a new business looking to make your mark on the digital world? Social media has impacted the marketing industry for years with its creative formats and networking opportunities. It’s the perfect platform for businesses to improve on their online performance and generate high customer ranking. LinkedIn is just one of the many social […]

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15 October 2020
Marketing Techniques for Businesses on Instagram

With over 800 million monthly active users, Instagram has been ranked one of the best platforms for businesses. Within such a successful system, comes a range of marketing techniques that help benefit new and existing businesses to promote their brand. From eye-catching imagery to live broadcasting, Instagram offers it all! About Instagram Owned by Facebook, […]

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8 October 2020
Creating an Ecommerce Site for Your Business

It’s 2020. The most important year to focus on creating an ecommerce site for your business! The digital market has never been more popular than it is now, so jump on board and learn a bit more on how an ecommerce platform can benefit your business! How Can It Help? An e-commerce website is a […]

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7 October 2020
What is PPC?

From email marketing to social media advertising, there are a huge range of campaign strategies for businesses to use so their product reaches the right audience! One of the most commonly viewed forms of advertising however, is PPC. What is PPC? PPC, known as Pay-Per-Click, is an online advertising system. As simple as it sounds, […]

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5 October 2020
Back to Basics with Radio Marketing

Radio has always been an extremely advanced form of communication and has enabled people to broadcast information around the world since the late 19th century! More recently however, its platform has been used primarily for entertainment purposes. Amongst being one of the biggest music streaming networks, radio broadcasting also allows businesses to advertise their brand […]

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21 September 2020
E-A-T for SEO

Expertise. Authority. Trustworthiness. Three key components that you must follow to ensure your website receives a high level of online ranking. What is E-A-T? E-A-T has been included in Google’s ‘Search Quality Evaluator Guidelines’ since 2015. Each guideline is crucial for the SEO industry and is maintained regularly by the Google team to ensure the […]

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21 September 2020
Using AI for Advertisement and Graphic Design

Want to learn more about the expanding world of AI? As AI becomes more important to online servers, it is essential for businesses to understand how transforming advertisement and graphic design products can benefit online ranking and customer revenue. What is AI? AI, commonly known as Artificial Intelligence is a machine system that analyses website […]

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17 September 2020
Email Marketing

There are approximately 3.9 billion online users accessing their email everyday [1]. This is set to increase in the coming years, which makes it one of the most important marketing channels for any business! Communication We all know that email is a great platform for communication, but it’s more than just that. Seen as more […]

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16 September 2020
In Focus with Photography

When it comes to businesses making their mark online, it can quite often be a challenge. The digital industry is becoming a vast space for new and small businesses. There are, however, a range of marketing tactics that can be used for ranking improvements. One of the most current methods is incorporating photography into company […]

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16 September 2020
Social Media Statistics for 2020

As the digital world continues to expand each month, so should your business! With the most recent events of 2020 increasingly benefiting the digital industry, it is important for businesses to recognise and analyse statistics as a way to improve on their user engagement and online performance. It has been shown that, since the Covid-19 […]

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14 September 2020
Benefits of Having a CRM System

The online marketing industry is increasingly expanding, with thousands of businesses seeking customers, collaborations and employees. It can often become quite stressful for companies to manage their services and customer engagements. But what if I told you that there is a perfect system that does this for you?!   CRM is an evolving platform and has recently integrated a range […]

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10 September 2020
Improving Your Business With Google Analytics

Here at DSM Design we use Google Analytics to monitor your business’ online performance. But why is it essential to use this platform and how will it benefit the future of your company?  What Is Google Analytics?  Google Analytics is a free data collecting system that allows businesses to store and analyse their onsite traffic. Over 50 million websites rely on Google Analytics to help […]

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