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DSM Design's News & Articles

Welcome to the DSM Design blog. Below you can explore our latest news and articles on new and upcoming trends. We cover a range of topics including Marketing, ECommerce, Design and Development. Discover new ideas for discussion and find out more about services we offer.

DSM Design have been established for over 35 years and offers consultancy services and more. If you have a question on a new topic, feel free to contact us today.

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22 March 2021
Branding Tips for 2021

Does your brand attract the right audience? Are you using the correct platforms to communicate with your customers? Are you standing out from key competitors? If you can answer these questions confidently, then you are one step closer to building the best brand for your business! When it comes to performing well online, there are […]

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19 March 2021
WordPress: The Ultimate Guide

More than 40% of websites are powered by WordPress! Are you surprised? This powerful platform allows users to create bespoke websites and content with unique solutions for any business. When it comes to building your site through WordPress, there are several factors that need to be considered to ensure your website succeeds online! Hosting Choosing […]

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19 March 2021
Your Guide to: Performance Marketing

As the digital community continues to evolve, we focus on the rise of performance marketing and how it has become one of the most effective advertising strategies of the year. As a business, it is also important to consider how you can implement this into your approach to advertising. What is Performance Marketing? To put […]

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18 March 2021
Programmatic and Display Advertising

To put it short, programmatic advertising is the process of buying digital advertisements through the use of advanced software. How it Works In order to effectively perform programmatic advertising, there are several steps that occur. These all happen in a matter of milliseconds whilst the webpage is loading. Firstly, a user will visit a website. […]

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12 March 2021
Evaluating and Tracking your Radio Campaign

Radio campaigns are some of the most effective forms of traditional marketing, but how can you track their performance? Here are a few ideas to help you identify the success of your campaign… Google Analytics Google Analytics is mostly known for its ability to track website activity and various other forms of digital engagement. However, […]

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12 March 2021
Google Shopping: Everything you Need to Know

Are you looking for an effective solution to advertise your products? Used in over 40 countries, Google Shopping is one of the most popular options for businesses as it can generate a much higher level of user engagement than any other platform. When searching for specific products, most users will rely on Google to compare […]

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26 February 2021
Top Marketing Tips to Use on Pinterest

Whether you are looking to connect with potential customers, influencers or other organisations, Pinterest is filled with opportunities and ways to help expand your brand! What is Pinterest? Since its launch in January 2010, Pinterest has become one of the most successful visual platforms and has over 320 million active monthly users! With years of […]

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22 February 2021
The Social Media Update

As a new year unfolds, it is important to keep up to date with the latest developments from digital organisations such as Facebook and Google. Doing this will help businesses stay on top of any changes that may affect their online performance strategies. We have found a few key updates that you should know... Facebook […]

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21 January 2021
Top Tips for Web Redesign

When it comes to redesigning your website, there are a few important factors to ensure that the quality of your final product meets the needs of your consumers. Continue reading to find out more! Web Redesign Web redesign is commonly known to be the process of ‘renovating’ a website as a way of improving content, […]

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14 January 2021
Your Guide to SEO

You’ve just created a new website for your business and are looking at expanding your clientele online. With the help of SEO, you will be able to enhance your website and in turn, reach a larger target audience. Optimising for SEO SEO, known as Search Engine Optimisation, is the practice of increasing online traffic to […]

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29 December 2020
The Social Media Impact

Social media has made a huge impact on businesses more than ever this year. This has led to a huge increase in online marketing. Because of this, it is important for businesses to focus on expanding their brand through social media platforms. But what are the benefits of using this marketing strategy? Brand Awareness Around […]

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23 December 2020
Inbound Marketing vs. Outbound Marketing

Whether you wish to target a local audience or expand your brand online, there are a range of strategies to think about. From inbound to outbound marketing, it is important to consider which is best for your business. We are here to help you decide! Inbound Marketing Inbound marketing allows businesses to promote their brand […]

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9 December 2020
Marketing on TikTok

As a business online, it is important to expand your audience as much as possible. Creating content on a range of mobile and computer platforms can help you see a growth in performance and potential sales for your business!With over 800 million active users’ worldwide, TikTok has become a popular stage for businesses to display […]

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3 December 2020
The Pros and Cons of Chat Bot

This year especially, we have seen a rise in AI based products like chat bots. More than ever, this computer program has helped a variety of businesses with their client queries. But, like all technology, with a load of pros, come some cons. Instant Chat bots can provide customers with instant responses to a range […]

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2 December 2020
Marketing with Facebook Messenger

When it comes to expanding your business online, it is important to reach as many users as possible. With a growing amount of marketing platforms available, creating a business account on social media is essential. As well as this, private messaging platforms such as Facebook Messenger can also help with reaching wider audiences.  Marketing with Facebook Messenger  Facebook Messenger is a common marketing technique that allows businesses […]

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27 November 2020
Updated: Google Page Experience

Earlier this year, Google released news of an update that is set to change the way businesses focus on their digital marketing. This new update will take user experience into more consideration by highlighting search results that perform better when it comes to page experience on their website. Google’s new update is set to launch […]

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