DSM Design's News & Articles

According to Google, it is critical that web experiences are rapid. If there’s too long a wait for your webpage to load, the research shows that users are far more likely to give up and abandon the site in search of a faster one.

With Google's algorithm and ranking rules constantly changing, it can be quite difficult for SEO specialists to create a strategy that meets these requirements. However, with the fundamental rules of SEO copywriting generating no change throughout these updates, there is no need to worry about adjusting your entire strategy. In order to stay on top […]

When it comes to content on your website, it is important to consider the unique use of keywords and other SEO practices. Have a look at our guide on how you can avoid content cannibalisation on your website and in your SEO strategy. What is Content Cannibalisation? Content cannibalisation is known as the strategy of […]

Want to succeed in reaching your target audience through paid advertising? Here's a few best practices that you need to follow to ensure you are making the most out of your business. Automation Automation provides businesses with unique data that helps them to make informed decisions on the most effective campaign methods. Automation does this […]

As a content creator, it is important to maintain a high reach and level of interest towards your audience. From top tips and new year trends, to your latest services and product launches, creating new and exciting content is one of the most important factors to help improve the success of your business online! Seasonal […]

Like any other digital industry, graphic design has seen constant changes in trends throughout the years. In order to make sure you're on top of the game, we have identified a selection of design techniques that we expect to make it to the trends in 2022! The Return of Serif Fonts and typography play one […]

Whether you are looking to advertise your products online or want to improve your current ecommerce website, here are the top 10 must-haves that we recommend inputting onto your platform! 1. User Friendly As a digital business, we acknowledge the importance of optimising our website for users online. Amongst marketing strategies and brand design, customers […]

Keyword clustering is an SEO tactic that allows businesses to easily optimise their web content whilst also creating efficient workflow at the same time. Benefits of Keyword Clustering Its main purpose is to simply assign keywords to specific content pieces in an effort to succeed in organic ranking. This helps to mould the foundation of […]

Web development is often referred to as the backbone of every website. This is because it is responsible for all of the following: The layout of service pages The programming features on the client's server Any configuration development Based on this, it is important that businesses in the digital industry keep up to date with […]

Whether you are a small business or just starting out, one of the most important things to consider when working on projects is to find the right tools, techniques and management software. This will help to ensure your work is monitored, up to date and completed efficiently. Especially if you are a part of a […]

Web design has shaped the way we see the internet. With only a few decades in production, why don't we look back at the history and growing evolution of this industry! 1900 to 2000 The first website was designed by Tim Berners-Lee in August 1991. Berners-Lee was also the creator of Hypertext Markup Language which […]

Internal linking is extremely important as it allows users and search engines to discover content across your website. This not only helps to improve user experience but is a crucial factor when it comes to SEO and the ranking of your site online. To make sure you're doing internal linking the right way, here are […]

Technology Web Development From social media networking to artificial intelligence and voice recognition, this last decade has seen a huge growth in technology development. Especially for these digital platforms, we can't imagine the impact this will have on the next 10 years. Here's our prediction... Artificial Intelligence In the last 10 years, the growth of […]

With its most recent update, Google now focuses on the rise of mobile searches and has started to include downloadable applications within its results. From paid to organic and even in featured snippets, these results appear across all channels. Because of this, you will be able to apply many SEO strategies in order to improve […]

Whether you are thinking of redesigning your website, or want to start from scratch, it is always important to take note on what is working online before spending hours producing something for your business. Web Design in 2021 As we reach the last few months of 2021, why not join us as we take a […]

Email marketing is proven to be one of the most successful strategies when it comes to retaining customers and building stronger relationships with existing users. However, as most emails remain unopened, it is important to make sure your campaign is unique and personalised in order to capture your audience's attention. This is where emojis come […]