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DSM Design's News & Articles

Welcome to the DSM Design blog. Below you can explore our latest news and articles on new and upcoming trends. We cover a range of topics including Marketing, ECommerce, Design and Development. Discover new ideas for discussion and find out more about services we offer.

DSM Design have been established for over 35 years and offers consultancy services and more. If you have a question on a new topic, feel free to contact us today.

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18 August 2023
Essential Features of a Website Your Business Needs

If you want to establish a robust online presence, generate more traffic, and attract a larger audience, your business must have a website with the essential features to achieve all these and more. A website is like a virtual entrance to your business and plays a crucial role in attracting the majority of your potential […]

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23 June 2023
Why You Should Use Rich Snippets For Search?

Having the right website is one of the most important ways that you'll attract customers to your business. Find the right web design company online today!

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8 June 2023
How to Write the Perfect Call to Action (CTA)?

Having the right website is one of the most important ways that you'll attract customers to your business. Find the right web design company online today!

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23 May 2023
10 Reasons Branding is Important in Marketing

Branding has evolved from its traditional role of differentiating businesses on the basis of certain identifiers to its current role as a customer experience entity. Branding is the perception that customers visualize for their favorite brands. Whether you want to shape your products or present your services to your customers, branding stays at the center […]

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16 February 2023
Top 6 Local Business Marketing Strategies for Small and Mid-sized Business

The world has changed irrevocably after the pandemic. Local areas have become extremely important for businesses. When supply chains were disrupted and global connectivity suffered a setback, it was the local markets that helped businesses survive. Local marketing has never been so valuable as it is now, especially for small and mid-sized businesses. With more […]

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12 January 2023
Google Ads Metrics: Top 7 Metrics to Measure PPC Performance

Google Ads help businesses improve their visibility on Google searches. In 2021, Google's ad revenue amounted to 209.49 billion U.S. dollars. Advertisers worldwide display ads, listings (products and services), and PRs on Google’s extensive web network and ad partners. Google Ads are an invaluable tool for online businesses of any size. With its comprehensive targeting […]

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12 September 2022
How to Use the Marketing Power of Facebook and Instagram?

In today's world, social media has become indispensable for marketing one's business. Facebook and Instagram are two top social media platforms for businesses to market their brands and products. These social media giants offer you various marketing tools and strategies for every kind of business out there. They are flexible enough to accommodate any type […]

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25 May 2022
The importance of page speed score for Google Ranking

According to Google, it is critical that web experiences are rapid. If there’s too long a wait for your webpage to load, the research shows that users are far more likely to give up and abandon the site in search of a faster one.

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4 April 2022
SEO Copywriting Tips to Improve your Ranking

With Google's algorithm and ranking rules constantly changing, it can be quite difficult for SEO specialists to create a strategy that meets these requirements. However, with the fundamental rules of SEO copywriting generating no change throughout these updates, there is no need to worry about adjusting your entire strategy. In order to stay on top […]

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4 April 2022
How to Avoid Content Cannibalisation

When it comes to content on your website, it is important to consider the unique use of keywords and other SEO practices. Have a look at our guide on how you can avoid content cannibalisation on your website and in your SEO strategy. What is Content Cannibalisation? Content cannibalisation is known as the strategy of […]

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14 February 2022
Top PPC Trends you Need to Follow

Want to succeed in reaching your target audience through paid advertising? Here's a few best practices that you need to follow to ensure you are making the most out of your business. Automation Automation provides businesses with unique data that helps them to make informed decisions on the most effective campaign methods. Automation does this […]

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11 February 2022
Seasonal Content Marketing Tips

As a content creator, it is important to maintain a high reach and level of interest towards your audience. From top tips and new year trends, to your latest services and product launches, creating new and exciting content is one of the most important factors to help improve the success of your business online! Seasonal […]

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4 February 2022
Graphic Design Trends for 2022

Like any other digital industry, graphic design has seen constant changes in trends throughout the years. In order to make sure you're on top of the game, we have identified a selection of design techniques that we expect to make it to the trends in 2022! The Return of Serif Fonts and typography play one […]

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21 January 2022
Top 10 Must-Haves for your Ecommerce Website

Whether you are looking to advertise your products online or want to improve your current ecommerce website, here are the top 10 must-haves that we recommend inputting onto your platform! 1. User Friendly As a digital business, we acknowledge the importance of optimising our website for users online. Amongst marketing strategies and brand design, customers […]

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7 January 2022
What is Keyword Clustering?

Keyword clustering is an SEO tactic that allows businesses to easily optimise their web content whilst also creating efficient workflow at the same time. Benefits of Keyword Clustering Its main purpose is to simply assign keywords to specific content pieces in an effort to succeed in organic ranking. This helps to mould the foundation of […]

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29 November 2021
Development Trends for 2022

Web development is often referred to as the backbone of every website. This is because it is responsible for all of the following: The layout of service pages The programming features on the client's server Any configuration development Based on this, it is important that businesses in the digital industry keep up to date with […]

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